Ruben Onuha, Co-Owner of ICON. Amsterdam, Purchases Exclusive Brabus at Age 22

Ruben Onuha, co-owner of the successful fashion brand ICON. AMSTERDAM has recently achieved a remarkable milestone. At just 22 years old, he has purchased an exclusive Brabus, an iconic luxury car known for its power and elegance. For Onuha, this purchase not only highlights his personal success but also the growth and impact of the brand he runs with his brother, Samuel.

The Onuha brothers founded the ICON. AMSTERDAM brand together after realizing a gap in the market. For as many luxury clothing retailers as there are, both digitally and physically, the Onuha brothers struggled as men to find clothing that was both stylish, comfortable, and well-fitting, especially when it came to dress trousers. As a result, they decided to do something about it, blending their own passions with this opportunity to fill a potential need. After all, if they were having this problem, surely other men were as well, right?

ICON. AMSTERDAM’s Journey to Success

ICON. AMSTERDAM proved to be vastly more successful than even the brothers themselves could have dreamed of. What began with a series of simple internet searches, desperately seeking out a comfortable and fashionable pair of pants, evolved into a globally renowned menswear brand that catapulted the Onuha brothers to unprecedented exposure.

Now, the brand specializes in far more than just trousers. While pants were the product that got the brand’s foot in the door, once they were in, the Onuha brothers realized that there was an ardent demand for high-quality menswear of all types. To this end, ICON. AMSTERDAM widened its range of clothing options while remaining steadfastly dedicated to delivering perfectly tailored, sophisticated designs that simultaneously brought unparalleled comfort. The brand has never been one to rest on its laurels and isn’t looking to stop anytime soon, having established a strong business presence in the Netherlands, UK, and the US and looking to expand to even further shores in the near future.

"Our vision is simple yet powerful: to offer the perfect fit, premium quality clothing that every self-care-conscious man deserves. We continually innovate and elevate our offerings, ensuring that every item we create embodies our commitment to the perfect ICON. fit," Ruben details.

A Dream Come True

The Onuha brothers founded ICON. Amsterdam has a clear mission: to provide men with stylish and well-fitting clothing without compromising on quality. Their unique approach has earned them a loyal customer base as well as international recognition. Thanks to their innovative campaigns and a keen eye for trends, the brand continues to grow in a competitive market. Through so diligently and ruthlessly pursuing their goals, the brothers have found a worldwide audience. And now, with his new Brabus, Ruben is taking a victory lap in honor of their success.

“It’s a dream come true,” Ruben says about his new car. “The Brabus symbolizes not only luxury but also the reward for hard work and dedication. Together with my brother, we built ICON. Amsterdam from the ground up, and this feels like recognition for everything we have achieved so far.”

With this new accomplishment, Ruben demonstrates that combining entrepreneurship, passion, and vision pays off. His story is an inspiration to young entrepreneurs worldwide and ICON. AMSTERDAM remains a brand to watch.