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Last month, Very Peri — a vibrant, confident shade of blue with violet undertones — was announced as Pantone's Color of the Year for 2022. And now that the year is here, we are helping you capitalize on this incredible color!
The release was an evolutionary moment for Pantone, as Very Peri became the first new color created in the history of the Pantone Color of the Year educational color program. The limited liability company — best known for hundreds of color tools for fashion, print, design and textiles — used this opportunity to create a color that symbolically connects to the current world our society is living in.
"As we move into a world of unprecedented change, the selection of PANTONE 17-3939 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 1703938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions,” explained Leatrice Eiseman, Executive Director of The Pantone Color Institute.
The breathtaking blue and purple color combination is an indication of ever-changing society. Fashion freedom is used as a way for people to express themselves and embrace their inner emotions and feelings through clothing. Pantone's Color of the Year program has influenced the fashion industry for 23 years, and strikes again with this year's selection.
Stand out, reach full fashion potential and brighten up your wardrobe by adding Very Peri-colored designs to your closet. Whether you're rolling with a casual vibe or a more dressed up style, express confidence and radiance with 2022's iconic shades of periwinkle.
Obsessed with this year's color choice? Capitalize on Pantone's Color of the Year by shopping OK!'s 10 favorite Very Peri-inspired styles below!
Missguided's Petite Blue Hooded Puffer Jacket is on sale retailing for $33 (regularly $66).
LIT Activewear's Whisper Oversized Turtleneck Sweatshirt retails for $59.
Abercrombie & Fitch's Elevated Knit Half-Zip Bodysuit retails for $75.
PrettyLittleThing's Blue Sport Marl Long Sleeve Cut Out Seamless Top is on sale retailing for $22 (regularly $35).
Princess Polly's Bella Cord Jacket retails for $85.
Princess Polly's Olympia Pants retail for $62.
Forever 21's Pull-On Fleece Joggers are on sale retailing for $16.79 (regularly $27.99).
Cariuma's Oca Low Pantone Very Peri/Off-White Canvas Sneakers retail for $89.
White Fox Boutique's Girls Vacay Long Sleeve Crop retails for $49.99.
Lulus' Lolinda Periwinkle Blue Convertible Halter Jumpsuit retails for $58.