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Reach Full Fashion Potential In Very Peri, Pantone's Official Color Of 2022 — Shop Now

style fashion very peri pantone color year shop feature image
Source: Pantone

Jan. 14 2022, Published 4:40 p.m. ET

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Source: Pantone

Last month, Very Peri — a vibrant, confident shade of blue with violet undertones — was announced as Pantone's Color of the Year for 2022. And now that the year is here, we are helping you capitalize on this incredible color!

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The release was an evolutionary moment for Pantone, as Very Peri became the first new color created in the history of the Pantone Color of the Year educational color program. The limited liability company — best known for hundreds of color tools for fashion, print, design and textiles — used this opportunity to create a color that symbolically connects to the current world our society is living in.

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"As we move into a world of unprecedented change, the selection of PANTONE 17-3939 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 1703938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions,” explained Leatrice Eiseman, Executive Director of The Pantone Color Institute.

The breathtaking blue and purple color combination is an indication of ever-changing society. Fashion freedom is used as a way for people to express themselves and embrace their inner emotions and feelings through clothing. Pantone's Color of the Year program has influenced the fashion industry for 23 years, and strikes again with this year's selection.

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Stand out, reach full fashion potential and brighten up your wardrobe by adding Very Peri-colored designs to your closet. Whether you're rolling with a casual vibe or a more dressed up style, express confidence and radiance with 2022's iconic shades of periwinkle.

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Obsessed with this year's color choice? Capitalize on Pantone's Color of the Year by shopping OK!'s 10 favorite Very Peri-inspired styles below!

style fashion very peri pantone color year shop
Source: Missguided

Missguided's Petite Blue Hooded Puffer Jacket is on sale retailing for $33 (regularly $66).

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style fashion very peri pantone color year shop
Source: LIT Activewear

LIT Activewear's Whisper Oversized Turtleneck Sweatshirt retails for $59.

style fashion very peri pantone color year shop
Source: Abercrombie & Fitch

Abercrombie & Fitch's Elevated Knit Half-Zip Bodysuit retails for $75.

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style fashion very peri pantone color year shop
Source: PrettyLittleThing

PrettyLittleThing's Blue Sport Marl Long Sleeve Cut Out Seamless Top is on sale retailing for $22 (regularly $35).

style fashion very peri pantone color year shop
Source: Princess Polly

Princess Polly's Bella Cord Jacket retails for $85.

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style fashion very peri pantone color year shop
Source: Princess Polly

Princess Polly's Olympia Pants retail for $62.

style fashion very peri pantone color year shop
Source: Forever 21

Forever 21's Pull-On Fleece Joggers are on sale retailing for $16.79 (regularly $27.99).

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style fashion very peri pantone color year shop
Source: Cariuma

Cariuma's Oca Low Pantone Very Peri/Off-White Canvas Sneakers retail for $89.

style fashion very peri pantone color year shop
Source: White Fox Boutique

White Fox Boutique's Girls Vacay Long Sleeve Crop retails for $49.99.

style fashion very peri pantone color year shop
Source: Lulus

Lulus' Lolinda Periwinkle Blue Convertible Halter Jumpsuit retails for $58.

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