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The Top Celebrities to Have Endorsed Bitcoin

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Source: Photo by André François McKenzie on Unsplash

July 16 2024, Published 1:04 a.m. ET

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The popularity of Bitcoin has had its ups and downs since it was launched in January 2009, but it has found some level of market stability and recognition from big brands.

Spending bitcoin with global brands like Microsoft and Starbucks lends a certain level of trust that has seen the cryptocurrency enjoy a resurgence in use and value.

The gambling industry was one of the first to back bitcoin and other cryptocurrencies as betting expert Kane Pepi explains. Transaction speed and security are two of the biggest reasons that crypto has done so well. Cryptographic algorithms are used to ensure operators behave fairly and instant withdrawals are another significant factor. (Source: https://www.techopedia.com/cryptocurrency/best-bitcoin-casinos-instant-withdrawals).

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But only some know about blockchain, algorithms, and the benefits of using a decentralized currency. In some cases, consumers would much rather take the word of their favorite celebrities who endorse products.

Celebrity endorsements can be a wonderful way to raise the profile of products. Increased recognition can go a long way to securing the future of new ventures. However, it is always worth reminding the consumer that celebrities will typically benefit from these deals.

Some big names that have been associated with Bitcoin's rise over the years include billionaire Elon Musk who has always been a supporter of innovative new technologies. Musk's online endorsements via social media platforms, including his X platform (formerly Twitter), have helped increase the value of cryptocurrency such as his influence.

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It's always helpful when promoting any type of financial product to have high-profile entrepreneurs on board. Elon Musk is perhaps the most recognizable, but Mark Cuban and fellow Shark Tank star and businessman Kevin O'Leary have also backed Bitcoin.

Cuban took a while to warm to cryptocurrencies but his acceptance is indicative of a wider trend. Many consumers and businesses took their time to see how crypto would play out, and its acceptance appears to cement it as a genuine alternative to traditional currencies, rather than a trend or flash in the pan.

It was not just those involved in business that got involved either, actors including Maisie Williams, Gwyneth Paltrow, and Ashton Kutcher have also explored investment opportunities.

Kutcher has been a long-time investor in developing technologies and Gwyneth Paltrow put her name behind Abra, a Bitcoin wallet, in 2017.

Surprisingly, one of the longest endorsements for Bitcoin-related tech comes from former boxing champion Mike Tyson. He collaborated with Bitcoin Direct, another wallet option for consumers, in 2016 and has been vocal about crypto investment across his social channels.

Countless other celebrities have faced campaigns and posted about other cryptocurrencies with varying levels of success, including Tom Brady, Snoop Dogg, and Serena Williams.

Whether consumers are considering Bitcoin as an investment opportunity, an alternative to traditional currencies, or because they want to explore crypto gambling markets, the influence of celebrities can have a significant bearing on how they make their decisions, but Bitcoin is still the most popular option at present.

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