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When women want to learn how to create the hottest smoky eye or high ponytail, they’re increasingly turning to beauty bloggers. These intrepid internet experts are building a huge web base, and here, OK! introduces you to ten of the best.
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Miss Maven: Video vixen and actress Teni Panosian started her blog with the intention of “turning it into a business, which is not typical of most bloggers….I’m happy to say that…it’s doing wonderfully!” Panosian is known for her makeup tutorials—recent posts told readers how to transition from fall to winter makeup and how to apply matte eyeshadow.
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La La Mer: Los Angeles-based TV host turned lifestyle blogger Marianna Hewitt offers her personal makeup and lifestyle tips as well as video tutorials on how fans can recreate their favorite celebrity looks. Hewitt, who has been dubbed a Kim Kardashian lookalike, swears by The Beauty Blender makeup sponge to apply foundation and uses plain Greek yogurt as a face mask.
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Cult of Pretty: Blogger Ann Colville Somma’s mission is to reveal “the best beauty products you’ve never heard of” and vows to “look past hype straight to ingredients and efficacy.” And her sweet Cult of Pretty does just that, recently reviewing a coffee scrub that comes in a brown paper bag and a Yes To Coconut eczema relief spray.
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Politics of Pretty: Beauty writer Kara Manos dissects the latest hair, makeup, skin, and nail products on her blog. Among other things, Manos has tested the top hot pink lipsticks and has sung the praises of Stila Stay All Day Waterproof Liquid Eye Liner: “I currently own three so I can stash them on my vanity at home, in my purse and at work.”
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Barefoot Blonde: Blogger Amber Fillerup Clark has become the mane internet maven of hair advice. Want to know how to wear extensions, create perfect boho braids or quickly arrange your hair from a day to nighttime style? This is the place.
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Beauty Bets: Minnesota native Elizabeth Dehn founded Beauty Bets in 2009 to review products and share beauty advice, focusing on an all-natural, chemical-free approach. A November 2014 post offered the article, “10 Minutes To Bigger Hair: Velcro Roller How-To” and the site recently unveiled its “love list” of makeup for February 2015.
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Temptalia: Christine Mielke started her beauty blog in 2006 and it’s been a hit ever since. Temptalia offers beauty enthusiasts in-depth reviews, photos, swatches, tutorials, and tips. Mielke recently gave her opinion on “the best products of 2014” and introduced readers to the spring 2015 Chanel makeup collection.
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Beauty Is Boring: Makeup artist Robin Black, who has worked with such stars as Amber Heard, Lorde, Kerry Washington, Olivia Wilde, Eva Mendes, and catwalk supermodels, shows off her artistry on her blog. Black expertly instructs readers on how to recreate all the looks.
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Michelle Phan: The beauty blogger’s specialty is makeup and her how-to videos have racked up millions of hits on You Tube, as well as on michellephan.com. Phan says her goal is “teaching and inspiring everyone to become their own best makeup artist,” and she’s even parlayed her internet fame into a new book, Make Up: Your Life Guide to Beauty, Style, and Success.