Kanye West's latest project involves a delicious beverage, some fresh kicks and a worthy cause. Read on to find out 5 things about his pop-up lemonade stands that appeared all across the country on Friday, March 22.
Kanye's wife Kim Kardashian revealed all about his special project on her Twitter account.
This idea goes way beyond buying a simple drink. "Today Kanye and Adidas partnered with families across America to create homemade pop-up YEEZY Lemonade Stands stocked with limited pairs of the unreleased YEEZY Boost 700 V2 'Geode'".
"In the continued spirit of bringing people & families together, the brand has selected unexpected locations for the stands to connect w communities throughout the country," Kim, 38, continued.
The pop-up Lemonade stands have been spotted in several areas of the United States including Indianapolis, Indiana and West Chester, Ohio.
This project is ultimately for a good cause. "All proceeds made via the stands will be donated to the National Alliance on Mental Illness (NAMI http://www.nami.org ) the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness."
Kim retweeted several photos of people building their lemonade stands across the country.
Kim and Kanye were praised for their efforts around this cause on social media. "I am so glad you will do this. Mental health never gets the attention it needs."