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7 Revelations From Beyoncé’s Blue Ivy Lawsuit

beyonce blue ivy lawsuit
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Sep. 26 2019, Updated 2:28 p.m. ET

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Beyoncé is one step closer to her goal. The singer has been trying to secure a trademark for seven-year-old Blue Ivy’s name and she’s battling Wendy Morales, who uses “Blue Ivy” as the name of her wedding planning business. After several years, their case is finally headed to trial.

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Beyonce Performing At Coachella
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Beyoncé, 38, has been attempting to get Blue Ivy’s name trademarked since 2012. However, Wendy has been owning and operating her company of the same name since before Blue was even born.

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Jay-Z, Beyonce. Singers Jay-Z, left, and Beyonce pose for photographers upon arrival at the 'Lion King' European premiere in central London
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Wendy claimed that Beyoncé and husband Jay-Z have no plans to use the trademark for business and that they simply don’t want anyone profiting off of the name.

Blue Ivy In Tulle Dress At 2016 MTV Video Music Awards, Arrivals, Madison Square Garden, New York, USA - 28 Aug 2016
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However, according to recent court documents obtained by The Blast, Beyoncé declared her seven-year-old a “cultural icon.” She also explained her desire to build a “brand” for her oldest child. “Blue Ivy Carter’s fame, her interest in fashion and design, and her familial relationship with two of the most famous performers in the world all support BGK’s Beyoncé Gizelle Knowles intent to use the BLUE IVY CARTER trademark in connection with building a brand consistent with Blue Ivy Carter’s interests and skills,” the statement read.

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Blue Ivy And Beyonce At World Premiere of "The Lion King" - Red Carpet, Los Angeles, USA - 09 Jul 2019
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“Blue Ivy Carter is a cultural icon who has been described as a ‘mini style star’ and has been celebrated for her ‘fashion moments’ overs the years,” the document continued. “Her life and activities are followed extensively by the media and the public.”

Blue Ivy At 2016 MTV Video Music Awards, Arrivals, Madison Square Garden, New York, USA - 28 Aug 2016
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“She has achieved a significant amount of fame, particularly at such a young age,” the court papers added. “She also has a noted and well-chronicled interest in fashion. Given these factors, Blue Ivy Carter is capable of and interested in becoming the face of a brand. For this reason, the factual context demonstrates that BGK filed the Application with the intent to build a brand around Blue Ivy Carter and her public reputation.”

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Beyonce And Blue Ivy At 2016 MTV Video Music Awards, Arrivals, Madison Square Garden, New York, USA - 28 Aug 2016
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Both Beyoncé and Wendy have thrown shady allegations back and forth. Wendy accused the “Love Drought” singer of fraud after citing a Vanity Fair article in which Jay Z stated that he and his wife have no intention of using the Blue Ivy trademark for business purposes. Beyoncé accused Wendy of using her daughter to boost sales. After Blue was born, Wendy gave interviews and held a sale on her site.

Beyonce Wearing A Colorblock Dress At The Grammys
Source: MEGA

Both Beyoncé and Wendy have thrown shady allegations back and forth. Wendy accused the “Love Drought” singer of fraud after citing a Vanity Fair article in which Jay Z stated that he and his wife have no intention using the Blue Ivy trademark for business purposes. Beyoncé accused Wendy of using her daughter to boost sales. After Blue was born, Wendy gave interviews and held a sale on her site.

Beyonce Wearing Black Dress On the Red Carpet
Source: MEGA

What do you think about Beyoncé wanting to trademark Blue’s name? Share your thoughts in the comments section.

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