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OK! Exclusive: Paltrow vs. Alba! Gwyneth & Jessica Can’t Stop Fighting On Their New Show
![Gwyneth Paltrow Goop Jessica Alba Honest Company Feud Long](https://media.okmagazine.com/brand-img/5oyBK-sYs/480x251/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 480w, https://media.okmagazine.com/brand-img/5oyBK-sYs/640x335/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 640w, https://media.okmagazine.com/brand-img/5oyBK-sYs/768x402/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 768w, https://media.okmagazine.com/brand-img/5oyBK-sYs/1024x536/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 1024w, https://media.okmagazine.com/brand-img/5oyBK-sYs/1280x670/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 1280w, https://media.okmagazine.com/brand-img/5oyBK-sYs/1440x753/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 1440w, https://media.okmagazine.com/brand-img/5oyBK-sYs/1600x837/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 1600w, https://media.okmagazine.com/brand-img/5oyBK-sYs/2160x1130/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 2160w)
Jun. 26 2017, Published 8:11 p.m. ET
![Gwyneth Paltrow Goop Jessica Alba Honest Company Feud Long](https://media.okmagazine.com/brand-img/2YkBXhFFf/480x239/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 480w, https://media.okmagazine.com/brand-img/2YkBXhFFf/640x318/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 640w, https://media.okmagazine.com/brand-img/2YkBXhFFf/768x382/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 768w, https://media.okmagazine.com/brand-img/2YkBXhFFf/1024x509/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 1024w, https://media.okmagazine.com/brand-img/2YkBXhFFf/1280x636/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 1280w, https://media.okmagazine.com/brand-img/2YkBXhFFf/1440x716/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 1440w, https://media.okmagazine.com/brand-img/2YkBXhFFf/1600x795/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 1600w, https://media.okmagazine.com/brand-img/2YkBXhFFf/2160x1073/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-Long.jpg 2160w)
Gwyneth Paltrow may pretend to be the queen of Zen, but according to an OK! insider, the actress is losing it on the set of her new show, Planet of the Apps. On the show, Gwyn is teaming up with Jessica Alba to mentor app developers. Both women are the founders of lifestyle brands. Gwyn has her website Goop, while Jessica runs The Honest Company, which sells non-toxic household products. Although pairing the women seemed like a good idea, a set insider claims that the women have been butting heads since the start!
![Gwyneth Paltrow Goop Jessica Alba Honest Company Feud 05](https://media.okmagazine.com/brand-img/YMAyjaglh/480x307/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-05.jpg 480w, https://media.okmagazine.com/brand-img/YMAyjaglh/640x409/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-05.jpg 640w, https://media.okmagazine.com/brand-img/YMAyjaglh/768x490/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-05.jpg 768w, https://media.okmagazine.com/brand-img/YMAyjaglh/1024x653/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-05.jpg 1024w, https://media.okmagazine.com/brand-img/YMAyjaglh/1280x817/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-05.jpg 1280w, https://media.okmagazine.com/brand-img/YMAyjaglh/1440x919/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-05.jpg 1440w, https://media.okmagazine.com/brand-img/YMAyjaglh/1600x1021/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-05.jpg 1600w, https://media.okmagazine.com/brand-img/YMAyjaglh/2160x1378/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-05.jpg 2160w)
“Gwyneth seethes that Honest was valued at a billion dollars,” the insider told OK! “So she takes digs at the fact that the company was sued over some of its product ingredients, saying things like, ‘Goop is a very ethical company.’”
![Gwyneth Paltrow Goop Jessica Alba Honest Company Feud 04](https://media.okmagazine.com/brand-img/w7Jhs40vo/480x307/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-04.jpg 480w, https://media.okmagazine.com/brand-img/w7Jhs40vo/640x409/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-04.jpg 640w, https://media.okmagazine.com/brand-img/w7Jhs40vo/768x490/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-04.jpg 768w, https://media.okmagazine.com/brand-img/w7Jhs40vo/1024x653/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-04.jpg 1024w, https://media.okmagazine.com/brand-img/w7Jhs40vo/1280x817/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-04.jpg 1280w, https://media.okmagazine.com/brand-img/w7Jhs40vo/1440x919/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-04.jpg 1440w, https://media.okmagazine.com/brand-img/w7Jhs40vo/1600x1021/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-04.jpg 1600w, https://media.okmagazine.com/brand-img/w7Jhs40vo/2160x1378/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-04.jpg 2160w)
Jess, however, is shooting right back at the Oscar winner. “Jess, meanwhile, says Honest ‘connects with real women,’ whereas Goop is constantly slammed for catering to the wealthy,” the source claimed.
![Gwyneth Paltrow Goop Jessica Alba Honest Company Feud 02](https://media.okmagazine.com/brand-img/hyhjy0hKd/480x320/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-02.jpg 480w, https://media.okmagazine.com/brand-img/hyhjy0hKd/640x427/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-02.jpg 640w, https://media.okmagazine.com/brand-img/hyhjy0hKd/768x512/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-02.jpg 768w, https://media.okmagazine.com/brand-img/hyhjy0hKd/1024x682/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-02.jpg 1024w, https://media.okmagazine.com/brand-img/hyhjy0hKd/1280x853/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-02.jpg 1280w, https://media.okmagazine.com/brand-img/hyhjy0hKd/1440x959/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-02.jpg 1440w, https://media.okmagazine.com/brand-img/hyhjy0hKd/1600x1066/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-02.jpg 1600w, https://media.okmagazine.com/brand-img/hyhjy0hKd/2160x1439/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-02.jpg 2160w)
The women also can’t agree on the best way to run a company. “Gwyneth is a delegator, while Jess likes to roll up her sleeves — she’s even criticized Gwen’s hands-off style,” the insider added. “Producers are going nuts trying to keep things peaceful.”
![Gwyneth Paltrow Goop Jessica Alba Honest Company Feud 03](https://media.okmagazine.com/brand-img/VraeE-oAJ/480x307/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-03.jpg 480w, https://media.okmagazine.com/brand-img/VraeE-oAJ/640x409/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-03.jpg 640w, https://media.okmagazine.com/brand-img/VraeE-oAJ/768x490/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-03.jpg 768w, https://media.okmagazine.com/brand-img/VraeE-oAJ/1024x653/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-03.jpg 1024w, https://media.okmagazine.com/brand-img/VraeE-oAJ/1280x817/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-03.jpg 1280w, https://media.okmagazine.com/brand-img/VraeE-oAJ/1440x919/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-03.jpg 1440w, https://media.okmagazine.com/brand-img/VraeE-oAJ/1600x1021/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-03.jpg 1600w, https://media.okmagazine.com/brand-img/VraeE-oAJ/2160x1378/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-03.jpg 2160w)
“Jessica and Gwyneth are like oil and water,” claimed the source. “It’s shocking they even agreed to do this together.”
![Gwyneth Paltrow Goop Jessica Alba Honest Company Feud 06](https://media.okmagazine.com/brand-img/jItGW9w7t/480x307/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-06.jpg 480w, https://media.okmagazine.com/brand-img/jItGW9w7t/640x409/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-06.jpg 640w, https://media.okmagazine.com/brand-img/jItGW9w7t/768x490/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-06.jpg 768w, https://media.okmagazine.com/brand-img/jItGW9w7t/1024x653/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-06.jpg 1024w, https://media.okmagazine.com/brand-img/jItGW9w7t/1280x817/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-06.jpg 1280w, https://media.okmagazine.com/brand-img/jItGW9w7t/1440x919/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-06.jpg 1440w, https://media.okmagazine.com/brand-img/jItGW9w7t/1600x1021/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-06.jpg 1600w, https://media.okmagazine.com/brand-img/jItGW9w7t/2160x1378/2017/06/Gwyneth-Paltrow-Goop-Jessica-Alba-Honest-Company-Feud-06.jpg 2160w)
Are you surprised Jess and Gwyn can’t get along? Let us know in the comments below!