H&M Is Forced To Apologize After Releasing An Ad Calling A Black Child A Monkey

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Jan. 8 2018, Published 3:30 p.m. ET

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After H&M got itself in some hot water over the weekend when the fashion retailer featured an image of a black child modeling a sweatshirt with the words “Coolest Monkey in the Jungle” on it, they now have released an apology. Click through for all the details!

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When New York Times columnist Charles Blow tweeted his outrage over an H&M ad featuring a young black boy wearing a hoodie with the words “Coolest Monkey in the Jungle” on it, Twitter was none too pleased. His included the message, “@hm, have you lost your d***ed minds?!?!?!”

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The fashion giant’s U.K. headquarters has since released an apology for the image, which reads “This image has now been removed from all H&M channels and we apologise to anyone this may have offended.”

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But that hasn’t stopped people from going off on Twitter. Among the furious tweets were, actress Tonya Pinkins’ who wrote, “Disgusting shame on You @HM.”

But some came to H&M’s defense, including @HasaniReyes, who wrote “100% this does not come from a bad place but more from not understanding other cultural & social challenges. They’re a great company to work for and are really good to their employees.”

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@Mimicgawd, however, went so far as to come up with a “fixed” image with the hoodie now reading, “Coolest Kid in the racist a** H&M catalog.”

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Do you think that H&M’s apology was enough? Sound off in the comment section! 


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