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Kim Kardashian Wins $2.7 Million In Lawsuit Against Fashion Knockoff Retailer Missguided
![Kim Kardashian Green Dress Wins Fashion Lawsuit](https://media.okmagazine.com/brand-img/P_USTzUin/480x251/2019/07/kim-wins-lawsuit-pp.jpg 480w, https://media.okmagazine.com/brand-img/P_USTzUin/640x335/2019/07/kim-wins-lawsuit-pp.jpg 640w, https://media.okmagazine.com/brand-img/P_USTzUin/768x402/2019/07/kim-wins-lawsuit-pp.jpg 768w, https://media.okmagazine.com/brand-img/P_USTzUin/1024x536/2019/07/kim-wins-lawsuit-pp.jpg 1024w, https://media.okmagazine.com/brand-img/P_USTzUin/1280x670/2019/07/kim-wins-lawsuit-pp.jpg 1280w, https://media.okmagazine.com/brand-img/P_USTzUin/1440x753/2019/07/kim-wins-lawsuit-pp.jpg 1440w, https://media.okmagazine.com/brand-img/P_USTzUin/1600x837/2019/07/kim-wins-lawsuit-pp.jpg 1600w, https://media.okmagazine.com/brand-img/P_USTzUin/2160x1130/2019/07/kim-wins-lawsuit-pp.jpg 2160w)
Jul. 3 2019, Updated 8:28 p.m. ET
Kim Kardashian was awarded $2.7 million in damages and $60,000 in attorney's fees on Wednesday, June 3, after filing a lawsuit against fast fashion company Missguided. The reality star filed her lawsuit in February 2019 and accused the company of using her name and likeness to sell cheaper versions of her outfits.
![Kim Kardashian Black Dress Wins Lawsuit](https://media.okmagazine.com/brand-img/7HGzsE_Uy/480x307/2019/07/kim-lawsuit-1.jpg 480w, https://media.okmagazine.com/brand-img/7HGzsE_Uy/640x409/2019/07/kim-lawsuit-1.jpg 640w, https://media.okmagazine.com/brand-img/7HGzsE_Uy/768x490/2019/07/kim-lawsuit-1.jpg 768w, https://media.okmagazine.com/brand-img/7HGzsE_Uy/1024x653/2019/07/kim-lawsuit-1.jpg 1024w, https://media.okmagazine.com/brand-img/7HGzsE_Uy/1280x817/2019/07/kim-lawsuit-1.jpg 1280w, https://media.okmagazine.com/brand-img/7HGzsE_Uy/1440x919/2019/07/kim-lawsuit-1.jpg 1440w, https://media.okmagazine.com/brand-img/7HGzsE_Uy/1600x1021/2019/07/kim-lawsuit-1.jpg 1600w, https://media.okmagazine.com/brand-img/7HGzsE_Uy/2160x1378/2019/07/kim-lawsuit-1.jpg 2160w)
Kim, 38, won the lawsuit by default after Missguided never responded to the suit. She was initially seeking damages in excess of $10 million.
![Kim Kardashian Gold Dress Wins Lawsuit](https://media.okmagazine.com/brand-img/KYwA6DF7Q/480x307/2019/07/kim-lawsuit-2.jpg 480w, https://media.okmagazine.com/brand-img/KYwA6DF7Q/640x409/2019/07/kim-lawsuit-2.jpg 640w, https://media.okmagazine.com/brand-img/KYwA6DF7Q/768x490/2019/07/kim-lawsuit-2.jpg 768w, https://media.okmagazine.com/brand-img/KYwA6DF7Q/1024x653/2019/07/kim-lawsuit-2.jpg 1024w, https://media.okmagazine.com/brand-img/KYwA6DF7Q/1280x817/2019/07/kim-lawsuit-2.jpg 1280w, https://media.okmagazine.com/brand-img/KYwA6DF7Q/1440x919/2019/07/kim-lawsuit-2.jpg 1440w, https://media.okmagazine.com/brand-img/KYwA6DF7Q/1600x1021/2019/07/kim-lawsuit-2.jpg 1600w, https://media.okmagazine.com/brand-img/KYwA6DF7Q/2160x1378/2019/07/kim-lawsuit-2.jpg 2160w)
Kim decided to go after the retailer when they produced a gold dress that was nearly identical to a Yeezy designs one she showed off on Instagram just days earlier in February.
![Kim Kardashian Shorts Wins Lawsuit](https://media.okmagazine.com/brand-img/UL_eYEcC_/480x307/2019/07/kim-lawsuit-3.jpg 480w, https://media.okmagazine.com/brand-img/UL_eYEcC_/640x409/2019/07/kim-lawsuit-3.jpg 640w, https://media.okmagazine.com/brand-img/UL_eYEcC_/768x490/2019/07/kim-lawsuit-3.jpg 768w, https://media.okmagazine.com/brand-img/UL_eYEcC_/1024x653/2019/07/kim-lawsuit-3.jpg 1024w, https://media.okmagazine.com/brand-img/UL_eYEcC_/1280x817/2019/07/kim-lawsuit-3.jpg 1280w, https://media.okmagazine.com/brand-img/UL_eYEcC_/1440x919/2019/07/kim-lawsuit-3.jpg 1440w, https://media.okmagazine.com/brand-img/UL_eYEcC_/1600x1021/2019/07/kim-lawsuit-3.jpg 1600w, https://media.okmagazine.com/brand-img/UL_eYEcC_/2160x1378/2019/07/kim-lawsuit-3.jpg 2160w)
The company promoted their version using Kim's name and likeness by having a lookalike model wear the product.
![Kim Kardashian At Met Gala Wins Lawsuit](https://media.okmagazine.com/brand-img/BHckaZo6D/480x307/2019/07/kim-lawsuit-4.jpg 480w, https://media.okmagazine.com/brand-img/BHckaZo6D/640x409/2019/07/kim-lawsuit-4.jpg 640w, https://media.okmagazine.com/brand-img/BHckaZo6D/768x490/2019/07/kim-lawsuit-4.jpg 768w, https://media.okmagazine.com/brand-img/BHckaZo6D/1024x653/2019/07/kim-lawsuit-4.jpg 1024w, https://media.okmagazine.com/brand-img/BHckaZo6D/1280x817/2019/07/kim-lawsuit-4.jpg 1280w, https://media.okmagazine.com/brand-img/BHckaZo6D/1440x919/2019/07/kim-lawsuit-4.jpg 1440w, https://media.okmagazine.com/brand-img/BHckaZo6D/1600x1021/2019/07/kim-lawsuit-4.jpg 1600w, https://media.okmagazine.com/brand-img/BHckaZo6D/2160x1378/2019/07/kim-lawsuit-4.jpg 2160w)
"The devil works hard but Missguided works harder. @kimkardashian you’ve only got a few days before this drops online,” Missguided captioned the promo shot on Instagram.
![Kim Kardashian Black Outfit Wins Lawsuit](https://media.okmagazine.com/brand-img/Sf31M8SOW/480x307/2019/07/kim-lawsuit-5.jpg 480w, https://media.okmagazine.com/brand-img/Sf31M8SOW/640x409/2019/07/kim-lawsuit-5.jpg 640w, https://media.okmagazine.com/brand-img/Sf31M8SOW/768x490/2019/07/kim-lawsuit-5.jpg 768w, https://media.okmagazine.com/brand-img/Sf31M8SOW/1024x653/2019/07/kim-lawsuit-5.jpg 1024w, https://media.okmagazine.com/brand-img/Sf31M8SOW/1280x817/2019/07/kim-lawsuit-5.jpg 1280w, https://media.okmagazine.com/brand-img/Sf31M8SOW/1440x919/2019/07/kim-lawsuit-5.jpg 1440w, https://media.okmagazine.com/brand-img/Sf31M8SOW/1600x1021/2019/07/kim-lawsuit-5.jpg 1600w, https://media.okmagazine.com/brand-img/Sf31M8SOW/2160x1378/2019/07/kim-lawsuit-5.jpg 2160w)
The company even had a landing page on their website dedicated to the knockoffs they'd created from Kim's original outfits. They would screenshot Kim's Instagram photos and feature them alongside their versions of the designs.
![//kim lawsuit](https://media.okmagazine.com/brand-img/sjTuu4SY0/480x307/2019/07/kim-lawsuit-6.jpg 480w, https://media.okmagazine.com/brand-img/sjTuu4SY0/640x409/2019/07/kim-lawsuit-6.jpg 640w, https://media.okmagazine.com/brand-img/sjTuu4SY0/768x490/2019/07/kim-lawsuit-6.jpg 768w, https://media.okmagazine.com/brand-img/sjTuu4SY0/1024x653/2019/07/kim-lawsuit-6.jpg 1024w, https://media.okmagazine.com/brand-img/sjTuu4SY0/1280x817/2019/07/kim-lawsuit-6.jpg 1280w, https://media.okmagazine.com/brand-img/sjTuu4SY0/1440x919/2019/07/kim-lawsuit-6.jpg 1440w, https://media.okmagazine.com/brand-img/sjTuu4SY0/1600x1021/2019/07/kim-lawsuit-6.jpg 1600w, https://media.okmagazine.com/brand-img/sjTuu4SY0/2160x1378/2019/07/kim-lawsuit-6.jpg 2160w)
Missguided has been permanently banned from from using Kim's trademarks, which include her face, name and other assets, to sell products.
![kim kardashian](https://media.okmagazine.com/brand-img/aSJcyuh24/480x307/2019/07/kim-lawsuit-7.jpg 480w, https://media.okmagazine.com/brand-img/aSJcyuh24/640x409/2019/07/kim-lawsuit-7.jpg 640w, https://media.okmagazine.com/brand-img/aSJcyuh24/768x490/2019/07/kim-lawsuit-7.jpg 768w, https://media.okmagazine.com/brand-img/aSJcyuh24/1024x653/2019/07/kim-lawsuit-7.jpg 1024w, https://media.okmagazine.com/brand-img/aSJcyuh24/1280x817/2019/07/kim-lawsuit-7.jpg 1280w, https://media.okmagazine.com/brand-img/aSJcyuh24/1440x919/2019/07/kim-lawsuit-7.jpg 1440w, https://media.okmagazine.com/brand-img/aSJcyuh24/1600x1021/2019/07/kim-lawsuit-7.jpg 1600w, https://media.okmagazine.com/brand-img/aSJcyuh24/2160x1378/2019/07/kim-lawsuit-7.jpg 2160w)
Do you think Kim was right to sue the company? Sound off in the comments below!