Lil Nas X and Billy Ray Cyrus are reuniting for a delicious collaboration. The musical duo and their hit song “Old Town Road” will be featured in the 2020 Super Bowl Doritos’ commercial. This is also the first time Doritos’ Super Bowl Commercial will feature the Cool Ranch flavor, as FritoLay rolls out fun new changes to their snack profiles, including more seasoning on Cool Ranch chips, and even Cheetos popcorn!
The commercial takes place in a fictitious Western town called “The Cool Ranch.” In the first clip released on January 17, Sam Elliott arrived at a saloon and approached the bar. As the bartender poured him a drink, Sam, 75, recited the lyrics to “Old Town Road” to the staff and patrons in the bar. “You can’t tell me nothing,” the legendary actor repeated.
After the A Star Is Born actor quoted the chart-topping song and took a sip from his drink, objects throughout the saloon shook from an unknown source. Poker chips and whiskey glasses appeared to jump from the tables as a bass blared from outside. At the end of the video, Sam left the bar to investigate.
In the “Bassquake” clip released on January 21, the video picked up from where the January 17 one left off. Lil Nas X, 20, rode his stallion into town from the mountains. The horse’s saddle was customized with speakers, which blasted the catchy beat to “Old Town Road.” The rapper wore a menacing look as he approached the saloon. Billy, 58, has yet to be seen in the commercial sneak peeks.
“Since we’re making Doritos Cool Ranch even cooler this year, we knew we had to enlist the help of a few of the coolest and most popular voices of the past year,” Rachel Ferdinando, SVP and Chief Marketing Officer of Frito-Lay North America revealed in a press release. “Lil Nas X and Billy Ray Cyrus are as iconic of a duo as it gets to help us introduce the new power punch to one of our most beloved flavors — Cool Ranch. Pair them with legendary actor Sam Elliott and you get pure country ranch magic in a commercial that’s bound to get our fans amped on game day.”
What will happen in the town of Cool Ranch between Sam, Lil Nas X and Billy remains to be seen. The full Doritos commercial is slated to premiere during the Super Bowl on February 2.
In July 2019, “Old Town Road” became the longest number-one single on the Billboard Hot 100 Chart. “Did I know it would become the longest running number 1 song of all time? NO! But I am so thankful that this blessing has been placed upon me,” Lil Nas X wrote on Instagram at the time. “This song has changed my life and the way I see the world around me in less than a year.”
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