
Watch Beyoncé Unveil Her Empowering New Fragrance Rise

March 4 2014, Published 5:26 p.m. ET

Because six fragrances simply isn't enough, Beyoncé unveils a new scent, Rise, which she hope will honor an elevated and empowered attitude among women.
OK! News: Ovarian Cancer Survivor and Basketball Wives LA Star Brandi Maxiell Talks Beating the Odds
"The spirit of Rise encourages women to be all that we are," says Bey.
Described as "a rich and intoxicating luminous floral with beautiful top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet; Luscious middle notes of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac and sensual bottom notes that include Autumn Woods Accord, Cashmere Musk and Vetiver Extract," the fragrance is housed in a tall glass bottle embraced by a gold collar and capped off with a cluster of gold crystals.
- Slimmed-Down Oprah Winfrey Shocks Fans as She Shows Off Her New Figure at Beyoncé Concert: Photos
- 8 of the Most Shocking Revelations From Tina Knowles' Memoir: Her Secret Cancer Battle to Her Affair With Mathew and More
- Tina Knowles Reveals Affair With Ex Mathew After Filing for Divorce: 'I Found Myself Falling in Love Again'
Want OK! each day? Sign up here!
OK! News: Take a Peek at Oscar Night's Cutest Couples
Watch Beyoncé's sexy ad for Rise below.
radar_embed service=youtube src="//www.youtube.com/embed/xkoXx9bYtRM" width="560" height="315"
Which of Beyonce's fragrances is your favorite? Tell us in the comments or tweet @OKMagazine.