Watch Beyoncé Unveil Her Empowering New Fragrance Rise

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Mar. 4 2014, Published 5:26 p.m. ET

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Because six fragrances simply isn't enough, Beyoncé unveils a new scent, Rise, which she hope will honor an elevated and empowered attitude among women.

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"The spirit of Rise encourages women to be all that we are," says Bey.

Described as "a rich and intoxicating luminous floral with beautiful top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet; Luscious middle notes of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac and sensual bottom notes that include Autumn Woods Accord, Cashmere Musk and Vetiver Extract," the fragrance is housed in a tall glass bottle embraced by a gold collar and capped off with a cluster of gold crystals.

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Watch Beyoncé's sexy ad for Rise below.

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Which of Beyonce's fragrances is your favorite? Tell us in the comments or tweet @OKMagazine.


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