#ItsYourThing! A Behind-The-Scenes Look At SlimFast's New Ad Campaign That Hollywood’s Using To Lose The Pounds — And Keep Them Off!

With summertime weddings, reunions and bikini outings oncoming, models and celebs have a secret to shedding those extra pounds or losing that baby weight: SlimFast!

And in image-conscious Hollywood, the rich and famous are well-aware of SlimFast's weight-loss shakes, which are low-cholesterol, gluten-free and a great source of fiber. The nutritious shakes -- which dozens of studies have endorsed as a great way to lose the weight, and keep it off -- contain 20 grams of protein and 24 vitamins and minerals.

The convenient, on-the-go shakes are perfect whether you’re getting ready to walk the red carpet or pick the kids up from camp.

And now, SlimFast is taking things to a new level with their electric new “It’s Your Thing” campaign, which encourages users to get into shape while having fun! And OK! is taking you behind the scenes of a high-energy, V.I.P. commercial shoot behind-the-scenes of the new campaign.

The spot, which was shot at Chelsea Studios in New York City last month, features models, dancers, a production crew, and hair and makeup professionals, set to the upbeat tone of a revamped version of the Isley Brothers classic “It’s Your Thing.”

The inside look well represents the high-energy attitude of the “It’s Your Thing” movement, which is perfectly tailored to the busy lives of everyone from first-time moms to athletes to college students.

Watch the video on OKMagazine.com!

Kamini Chinloy, a beauty who SlimFast helped shed 60 pounds after she gave birth, boasted of the brand’s modern innovations.

“I now know I can take it with me anywhere and get real protein and fiber,” Chinloy said, “and I love the taste!”

Laura Petersen, a new mom who’s also featured in the spot, said that SlimFast perfectly meets her fast-paced needs of balancing motherhood and her career.