OK! Loves: Serious Serum

Serious serum shop_large

Dec. 20 2013, Published 3:26 p.m. ET

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As a champion multi-tasker, I'm obsessed with beauty products that do the same, so when I came across Serious Serum by Urban Waxx, I was seriously psyched.

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It's an all-natural in-grown hair eliminator and skin exfoliant that can literally be used anywhere on your body. While initially formulated by Shannon Conley, owner of Portland's beloved waxing salon Urban Waxx, to treat her clients' ingrown hairs, redness and bumps, she soon realized it's gentle enough to use on the face for smooth, glowing skin.

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As someone who is continually looking for a way to banish blackheads (they are my worst enemy) I can attest to the power of Serious Serum—my skin is smoother and clearer since I started using it. And if you don't trust me, style goddess Olivia Palermo pinned it to her Pinterest board saying it's a "miracle cure all." And if it's good enough for Olivia, well, you know the rest. 

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At just $25 a bottle, you can't beat the price for an effective skincare product, and a little of this stuff goes a long way, which means you won't find yourself scrambling for a refill right away.

Serious Serum, $25/1 fl.oz; go to for more information.


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