Rachel Zoe Joins the Blowdry Salon Business

Ok_21413 rachel_zoe.jpg

Feb. 16 2013, Published 9:54 a.m. ET

Link to FacebookShare to XShare to Email

Rachel Zoe is the latest celebrity to jump on the blowdrying and styling salon bandwagon with her newest business venture, DreamDry. Co-founded with Robin Moraetes, the new space in New York City's Flatiron district houses 17 chairs and a VIP section and is taking blowdrying services to the next level.

Rachel says of the new destination: “A hairstyle is like an outfit—it deserves care and attention, and every day allows for a new twist on your own self expression. Whether you’re about sexy waves, a polished chignon or a playful braid, DreamDry makes dream hair a daily reality."

Article continues below advertisement

Rachel Zoe and Skyler Berman Go Toy Shopping

Choose from styles like the "Audrey" (a chic updo), the "Farrah" (soft, loose waves), or the "Sophia" (major curls) all for $40. Or go the braid, bun, or top knot route for $20 to $30 and good news—the salon stays open until 10 p.m. (for those last minute dates).

Mandy Moore, Jaime King and Anna Kendrick Celebrate at Rachel Zoe's "Major Must Haves" Launch Party

Plus, DreamDry's loyalty program hooks you up with points for every dollar you spend, which means complimentary blowouts, freebie products, and access to VIP events in the long run. Visit to book an appointment—see you there!

rachel zoe

What do you think of Rach's blowdrying biz? Leave a comment below or tweet us your thoughts @OKMagazine!


Want OK! each day? Sign up here!

Opt-out of personalized ads

© Copyright 2024 OK!™️. A DIVISION OF MYSTIFY ENTERTAINMENT NETWORK INC. OK! is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.