Hollywood’s two latest “It Girls” are now the gorgeous faces of Revlon cosmetics! Both ladies have films blowing up at the box office this summer, and have dazzled with their fashion and beauty looks on the red carpet! Now they can add global brand ambassadors for Revlon to their extensive repertoires!
“We are absolutely thrilled to welcome Emma and Olivia into the Revlon family,” Alan T. Ennis, Revlon president and chief executive officer, said in a statement today. “These remarkably talented actresses personify the Revlon woman — glamorous, confident and bold. Together, they will help us build meaningful connections with new consumers and strengthen our relationship with existing fans of our brand. Each has a unique style, personality and look that appeals to a broad range of women.”
Emma and Olivia will made their world premiere in print, TV and digital campaigns in early 2012!
“I have been familiar with Revlon for as long as I can remember,” Emma said in a statement. “I vividly recall my mom wearing Revlon makeup, and I remember getting to the age when I was finally able to wear Revlon myself. As a brand, it is a leader and innovator in the world of cosmetic beauty.”
She added, “To me, nothing is more important than inner beauty, and I am so glad to be associated with a company that recognizes, supports and positively impacts women’s issues, such as breast-cancer awareness. Revlon recognizes that every woman is multifaceted and magnificent in their own way, and the expression of individuality is as important to Revlon as it is to me. I’m honored to be part of the Revlon family.”
Olivia has always been a fan of the brand’s commitment to charitable works for women and female empowerment.
“I have always admired Revlon and their commitment to giving women the confidence and tools they need to feel beautiful, both inside and out,” said Olivia. “Creatively, Revlon has never been afraid to push the envelope, which is important to me. I also love that they use their tremendous recognizability around the world to do good as one of the industry’s biggest champions of women’s health. It’s exciting to join a company with a big heart and big ideas.”
Emma and Olivia will also be involved in Revlon’s philanthropic efforts, using their star power to raise awareness for a variety of causes that support women.
Are you excited with Revlon’s choice of ambassadors? Sound off in the comments!