VIDEO: Jason Bateman Brainstorms Ways to Sell 'The Switch'

Jason Bateman really wants his new film, The Switch, to do well in theaters. So, to sell movie tickets, Jason says, "I'll light my hair on fire!"

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Jason is willing to do anything to help sell his film The Switch. Seriously, anything!

"Let's create something, we will create a scandal," he joked with Extra. "I'll light my hair on fire!"

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Or another good way to sell tickets by dishing on what every guy wants to know. What's it like kissing his co-star Jennifer Aniston?

"It's weird to kiss your friend on the lips in a passionate way," Jason explained.

And he didn't talk it over with Jen beforehand.

"There is a tongue conversation sometimes. I don't remember having that with her," he said. "I seem to remember something along the lines of, you know, here I come. Or, chew this gum."

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Check out the interview with Jason and more below!