Christie Brinkley Models Alongside Daughters Alexa Ray Joel, Sailor Brinkley-Cook In a New NYDJ Campaign — Video
They got it from their mama!
Just in time for Mother’s Day, with the legendary supermodel and actress, Christie Brinkley, stars alongside alongside her two daughters, model Sailor Brinkley-Cook and singer/songwriter Alexa Ray Joel in NYDJ's 2021 “Foundations” campaign.
Centered around the unique and carefree spirit of the famous women, the campaign is a celebration of individuality and the support systems that empower women to face the world as their true selves.
“My favorite place to be is with my family,” says Brinkley. “I’m happy whenever I’m with them.”
NYDJ will explore the foundational relationships between mothers and daughters, sisters, best friends, mentor and mentee as well as peers and colleagues. The collection was inspired by the powerful bonds between women everywhere, connecting their inner beauty to the world, reinforcing their positive self-image, and providing confidence and strength.
The NYDJ “Foundations” campaign encompasses the idea of wearing clothes that inspire greatness within the woman and allows the consumer to move throughout their day in NYDJ clothing. The mother and daughter trio came together to shoot the collection and bonded over the modeling tips from their supermodel mother. Joel and Brinkley-Cook were surprised and inspired by past images of their mom's first NYDJ 2016 “Fit To Be” campaign.
“We were very excited for the opportunity to work with Christie Brinkley again for our ‘Foundations’ campaign,” says Gerard Guez, NYDJ Chairman. “It was great partnering with her on our 2016 ‘Fit to Be’ campaign, and the addition of working with Sailor and Alexa Ray this time is truly representative of the evolution of NYDJ in 2021.”
NYDJ believes that every woman should feel confident and beautiful, style and comfort are not mutually exclusive, and believe in creating an assortment that is inspired by the women who wears it. The brand honors this by opening up the campaign to consumers by giving them the opportunity to also nominate their own foundational relationship (mother and daughter, sisters, best friends, mentor and mentee, peers or colleagues) by submitting their nominations to the site for a chance to have their photo and story be featured in the Foundations campaign later this year.
Additionally, for each nomination received, NYDJ will donate an article of clothing to a non-profit partner.
Checkout and shop the Foundations Campaign, now through October at www.NYDJ.com.
