
'Big Yikes': Cure Auto Insurance Slammed For 'Making Fun Of Workplace Harassment' In 'Whip It Out' Super Bowl Ad
Feb. 8 2021, Published 5:25 p.m. ET
Not having it. Cure Auto Insurance is taking the heat after their "Whip It Out" 2021 Super Bowl ad — which has been deemed "tone deaf" by many Twitter users — after the commercial seemed to poke fun at sexual harassment claims in the workplace.
The commercial aired just before The Weeknd's halftime performance on Sunday, February 7.
The 30-second clip began with a frustrated female worker who stormed into her boss' office, declaring: "Miss Davis, Tommy just brought me into his office and whipped out his opinion."
"I didn’t just whip it out — she was into it," Tommy blurted out in his defense, as he followed his co-worker into Davis' office. "Plus, I have a pretty big opinion."
"Tommy, not everyone in this office wants your opinion," Davis' scolded Tommy, which prompted him to bring up a past shared happy hour when Davis "begged" him for his opinion. The boss then noted that she had so many "margaritas" that she essentially would've taken anyone's "opinion" in the state she was in.
The commercial ended with a narrated voiceover that said: "We can’t protect your opinion — but we can protect your car."
After watching the controversial ad, viewers flooded Twitter to condemn Cure Auto Insurance and their choice of sexual harassment innuendo through sarcastic insults.
Scroll through to see the best Twitter reactions.
Big YIKES @CUREInsurance
— Jennifer Shapiro (@JenShaps) February 8, 2021
As a company that insures risk, you took a big one and BLEW IT https://t.co/h2iUU0RAsp
Wow. Okay. Cure Auto Insurance with the fail ad of the decade.
— Nick Childs (@NickChilds) February 8, 2021
What is happening????
An insurance commercial making fun of workplace harassment? Hell yeah, that’s the fucking stuff, baby.
— Luis Paez-Pumar (@lppny) February 8, 2021
Nothing goes over as well in 2021 as some fresh workplace sexual harassment material.
— Ted Berg (@OGTedBerg) February 8, 2021
Wild that @CUREInsurance managed to cancel itself before I even knew what it was. #commercialbowl
— Bernadette Gorman-White (@BeaGorman) February 8, 2021
Your social media team is in our thoughts 🙏🏾
— Anthony Yepez (@AnthonyYepez) February 8, 2021
Way to go @CUREInsurance for making fun of men "whipping it out in the workplace", Yay, sexual harassment is so funny! Hahahahaha
— Ben Guralnik (@BenGurr74) February 8, 2021