The iconic Italian fashion brand Grazia is heading to Asia. Following the launch of Grazia USA in October 2020 with Kim Kardashian, one of the world’s most famous models and sought-after celebrities, gracing the global cover, it was announced that the luxury fashion bible will hit seven Asian countries, with rollout commencing in September.
Pantheon Media Group, the publisher of Grazia USA, has signed a letter of intent with the Mondadori Group — the largest publishing house in Italy — to launch the fashion brand in Japan, Hong Kong, Singapore, Malaysia, Taiwan, Indonesia and Thailand.
“Luxury brands have made a giant geographical pivot to Asia and have declared their intent to make APAC (Asia-Pacific) a priority,” said Dylan Howard, chief executive officer of PMG.
“As these brands meet the demand of high-spending luxury customers, Grazia will play a pivotal role in engaging with these users throughout innovative, one-of-a-kind digital platforms and trusted, respected editorial content.”
Along with the exciting announcement, Brendan Monaghan — who previously served as chief commercial officer of Tatler Asia Group — has been appointed PMG’s executive vice-president and global chief brands officer overseeing the expansion into Asia and Grazia USA.
“Grazia is one the of the most iconic and most powerful brands in the world, and I am honored to be a part of taking it to new heights,” said Monaghan.
Added Howard, “Brendan is a natural born leader and true innovator with demonstrated sales expertise across every media platform. During his tenure at Tatler Asia Group, Brendan proved that premium content — matched with data and insights — produced across all media platforms is the most powerful combination for creating audience connections.
“He understands the power of our assets when fully integrated as a sales and marketing experience for clients across multiple countries, simplifying their media buying experience and delivering a more holistic solution to advertising partners at scale.
“I am thrilled Brendan chose Pantheon and Grazia as his next home upon returning to the United States.”
Monaghan joins Jillian Maxwell, Grazia USA’s chief revenue officer, and David Thielebeule, editor in chief and chief creative officer of the U.S. edition.
Since then, Grazia has had some of the most fashion-forward and fabulous celebrities stun on the magazine’s cover.
Earlier this year, Keke Palmer opened up to Grazia about her approach to her popular online presence, revealing that she stays open and honest with her followers. “I could remind people that the celebrities they look up to are human,” she exclusively told the outlet.
“I didn’t find it very organic to who I am as a person,” Olsen revealed. “I found some joy in putting up silly videos, but I think the main reason I stopped — not I think, I know the main reason why I stopped — was because of the organization in my brain.”
As for the future of Grazia, Monaghan said, “The opportunities that lie ahead have no ceiling.”