CELEBRITY STYLE AND FASHION NEWSHailey Bieber Rocks the Canadian Tuxedo Sans Shirt for New Campaign
Hailey Bieber showed off a daring double-denim ensemble for a new DKNY campaign.
Sept. 6 2025, Published 9:00 a.m. ET
Hailey Bieber is making waves in the fashion world as the new global face of DKNY!
The 28-year-old model and beauty entrepreneur shines in the brand's Fall 2025 collection, showcasing her effortless style in images released on Tuesday, September 2.
The 28-year-old model showcased varsity jackets, crop tops and modern DKNY staples.
In these striking visuals, the model sported key pieces like a varsity jacket splashed with taxi-yellow lettering and a daring double-denim ensemble — without a shirt! It's a fresh twist on the classic Canadian tuxedo.
Given her connection to Canada through her husband, Justin Bieber, this look seems only fitting.
Hailey Bieber's outfit is connected to husband Justin's Canadian roots.
Photographed by Mikael Jansson, the campaign captured Hailey in her element: cool, composed and effortlessly stylish.
Hailey accessorized her outfits and donned a New York Yankees cap. She also combined structured blazers, crisp white shirts and revealing crop tops. The campaign also showcased the brand's standout accessories.
Want OK! each day? Sign up here!
This is Hailey Bieber's first campaign since FILA in 2024.
"Beyond her phenomenal success story, she has an aspirational yet relatable style that captures our brand ethos. Hailey gives off incredible energy through her attitude and style that captures the spirit of New York," Jeff Goldfarb, executive vice president of G-III Apparel Group said.
The collection fused classic DKNY aesthetics with modern silhouettes. The campaign also reflects Hailey's personal style.
This partnership arrived after her beauty brand Rhode was acquired by E.l.f. Beauty for an impressive $1 billion in May. "Rhode is my world. It so doesn't feel like a job to me," she said at the Business of Beauty Global Forum in June.
The new DKNY campaign also marked Hailey's return to modeling after welcoming her son, Jack, in August 2024. She recently celebrated his first birthday, sharing sweet moments on Instagram with the heartfelt message: "1 year of you my beautiful boy. Happy 1st Birthday Jack Blues, you are joy personified🩵."
Hailey Bieber recently celebrated her son Jack’s first birthday.
Hailey's last major modeling campaign before being announced as the new global face of DKNY for their Fall 2025 collection was for FILA's Spring/Summer 2024 campaign, which was released in March 2024. This partnership was an expansion of her role as a global ambassador for the brand, which she began in September 2023.
"I am grateful to expand my role with FILA, a brand that has always stood out for its quality, elegance, and bold and beautiful designs. I appreciate the brand's Italian heritage and the eras of FILA fashion where I can continue to draw inspiration. I am excited to bring my own point of view to FILA's iconic styles, as we work to create something special together," she said in a statement ahead of the partnership.
