Nearly 30 years ago, Kate Moss forever changed the fashion game, so it's no surprise designer Marc Jacobs chose the iconic supermodel to star in his '90s-inspired HEAVEN by Marc Jacobs Spring/Summer 2021 fashion campaign.
As seen in the stylish lo-fi shots, taken by photographer Harley Weir, the 47-year-old goes pants-less, showing off a white hoodie boasting the collection’s signature two-headed teddy bear logo, crated by artist Isha Dipika Walia.
The "polysexual" HEAVEN range was initially launched in September 2020 as a direct-to-consumer streetwear-inspired collection.
The latest Spring 2021 drop is "inspired by subcultures of the 90s and beyond" and expands on the nostalgic grungy vibe. This season, the collection includes teen-approved pieces including tartan skirts, psychedelic sweaters, playful printed dresses, baby tees and graphic jackets, as well as fun novelty items like funky rugs, sticker packs, lollipops, 3-D gummy jewelry and silicone patches.
The British beauty isn't the only familiar face lending her modeling chops to the New York designer.
English rock band Placebo’s frontman Brian Molko also appears in the campaign, rocking a ’90s-inspired black tee embellished with crystals that spell, “STUNT GIRL."
British model Lily McMenamy works her famous figure wearing a grey ribbed knit mini slip dress, teamed with matching opera-length, funky plastic jeweled belt and pacifier statement necklace.
British singer/songwriter Rex Orange County appears in the campaign, alongside a swan, wearing a black tee with a psychedelic graphic in the front.
Model Georgia Palmer is also captured posing up a storm in a lip-print fit-and-flare dress styled with chunky platform boots and black angel wings.
Shop the full HEAVEN by Marc Jacobs Spring/Summer 2021 collection on marcjabos.com.