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Ryan Gosling Signs On As Ambassador For Swiss Luxury Watch Brand Tag Heuer In His First-Ever Partnership

Oct. 8 2021, Published 3:16 p.m. ET

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Hollywood's hottest hunk Ryan Gosling is starring in his first-ever brand campaign.

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The actor has partnered with the Swiss luxury watch brand Tag Heuer as it's newest ambassador. Gosling starred in a photoshoot for the brand in which he is styled in the new Carrera Three Hands collection that pays tribute to the brand's motor racing heritage.

The La La Land actor told WWD that he made the decision to finally collaborate with a company because they have “quietly and consistently been a pillar of excellence in their field for the last 160 years.”

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Source: mega
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Gosling told the outlet that it was after being styled on movie sets that he ended up taking an interest in the make and design of fine watches. “It’s when I started working that I started thinking about watches in a way I never had before…I tried to use them to communicate something that may not be obvious or in the script,” the 40-year-old hunk.

Tag Heur's chief executive officer Frédéric Arnault explained that Gosling is the perfect person to collaborate with because he is a “true artist” who “dedicates himself to [his projects] like no other, not only shaping his character but the entire creative direction” of the shoot.

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Gosling, who shares two children with partner Eva Mendes, explained that watches and time are extremely relevant to him as he observes them getting older. “Time in general is just something I think more about now. I have two small kids, and they’re growing up fast," he explained. "I don’t want to miss any of it so I keep my eye on the clock in a way I never used to."

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Meanwhile, the Crazy Stupid Love actor is currently gearing up for his next film project titled The Gray Man, which he will star in alongside Chris Evans, Ana de Armas and Bridgerton's Regé-Jean Page.

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According to Deadline, the film is an action thriller centered around a duel between killers as Gosling's Gentry is hunted across the world by Evans' Lloyd Hansen, a former cohort of Gentry’s at the CIA.

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