NEWSThe Real Shilajit: How Pürblack is Redefining an Ancient Remedy with Science
Feb. 24 2025, Published 1:53 a.m. ET
Far from a fleeting trend, Shilajit is an ancient powerhouse for energy and vitality. Pürblack takes it further with patented innovation and a commitment to purity.
Shilajit has been getting plenty of press these days. Far from a fleeting trend, shilajit is an ancient, science-backed supplement that lives up to the hype. Unfortunately, the market is saturated with imitations that won’t deliver the promised results. In contrast, Pürblack offers authentic, science-backed Shilajit that delivers on its promises. For founder Nodari Rizun, this isn’t just a business—it’s a deeply personal passion for quality and a respect for ancient remedies.
“While Shilajit is one of the most powerful natural substances for health, finding genuine high-quality Shilajit is incredibly rare,” Rizun explains. “With all of the misinformation and low-quality products out there, we are changing everything by setting a new standard.”
Rizun, an international human rights attorney, brought meticulous attention to detail to creating Pürblack. He wanted to blend the best parts of ancient medicine and modern science. Pürblack was developed through rigorous research and innovation.
Pürblack Difference
Shilajit has been revered in Ayurvedic medicine for thousands of years for its ability to support energy and vitality. However, not all Shilajit produced today meets the standards of Ayurvedic tradition. Many products advertised as Shilajit are mass-produced, diluted with fillers, or extracted using methods that strip away the bioactive compounds that make Shilajit effective.
Pürblack takes a different approach. The company has developed patented technology to refine Shilajit in a way that preserves its bioactive compounds while only removing impurities.
“Producing authentic Shilajit is both an art and a science,” Rizun says. “We’ve worked to perfect the process, ensuring that our product is pure, potent, and effective.”
Pürblack is the only Shilajit purified in a U.S.-based facility. Each batch is tested for purity, potency, and safety so that consumers receive the most effective Shilajit.
Patented Innovation
Pürblack has a patented refinement process and proprietary delivery systems, which enhance bioavailability and user experience.
“We’re constantly improving,” Rizun shares. “While many competitors are still working with their third generation of Shilajit, we’re already on our seventh generation of refinement.”
Even the packaging is designed to protect purity and increase transparency. Pürblack’s resin is packaged in Miron glass, which protects it from harmful UV rays to preserve its potency. Each jar is engraved with a unique serial number, providing full traceability.
Holistic Health Solution
While Shilajit is known for energy-boosting, Pürblack’s resin also offers a wide range of other benefits. Because it is rich in humic and fulvic acids, it enhances nutrient absorption, helping the body make better use of vitamins and minerals. This makes it perfect for athletes, biohackers, and anyone looking to optimize physical and mental performance.
“Shilajit supports mitochondrial function, which is essential for sustained energy without the crash you get from stimulants,” Rizun explains. “It also aids in recovery by reducing inflammation and improving joint health.”
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Shilajit in Modern Wellness
Despite its ancient origins, Shilajit has seen a surge in modern popularity, thanks in part to social media. While Rizun is encouraged by this, there is a down side– low-quality and counterfeit products.
“Unfortunately, many people are introduced to Shilajit through products that don’t deliver what they promise,” Rizun says. “Our goal is to educate consumers so they can recognize what real, high-quality Shilajit resin looks, feels and even smells like.”
Authentic Shilajit is thick and tar-like, with a distinct earthy aroma. Rizun says this is the hallmark of true Shilajit as powders or capsules lack the bioactive compounds to be effective. Pürblack’s traditional preparation methods (enhanced by modern science) produce a resin that is pure and potent.
Quality First
Rizun wants Pürblack to raise the bar for the supplement industry. “This is not just a product to us; we’re offering a piece of ancient health wisdom that’s been refined and validated by modern science,” he says.
Pürblack’s only focus is delivering a product that consumers can trust. From Olympic athletes to busy professionals and wellness enthusiasts, people who value quality and authenticity choose Pürblack.
“We are redefining what people expect from supplements,” Rizun says. “It’s not about following trends—it’s about delivering real results. Our Shilajit isn’t just authentic; it’s the most advanced version of this ancient substance.”
For more information, visit Pürblack.
