Lebron James has been throwing elaborated taco parties at his home on Tuesdays and was hoping to trademark the popular phrase “Taco Tuesday.” The US Patent and Trademark Office announced on September 11 that the request was denied and fans aren’t surprised.
“The USPTO has refused the TACO TUESDAY trademark application filed by LeBron James' company LBJ Trademarks, LLC.,” trademark law firm owner Josh Gerben tweeted. “The refusal, issued at 6:26 PM today, finds that TACO TUESDAY is a ‘commonplace’ message"
The USPTO also said in a statement, “The applied-for mark is a commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment message' and therefore fails to function as a trademark,” the USPTO wrote.
The USPTO also said in a statement, “The applied-for mark is a commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment message,' the USPTO wrote.
In the findings for why they didn’t approve of the trademark, the USPTO said “Taco Tuesday” is a “'widely used message used by various parties to express enthusiasm for tacos by promoting and celebrating them on a dedicated weekday.”
They also listed several restaurants, advertisers, magazines and apparel promotions that would be hurt financially if LeBron won the trademark case.
A spokesperson told ESPN that LeBron applied for the trademark rights in August to make sure “LeBron cannot be sued for any use of ‘Taco Tuesday.’” The famed NBA star bought merchandise for his Tuesday night guests that had the phrase on it.
"Finding 'Taco Tuesday' as commonplace achieves precisely what the intended outcome was, which was getting the U.S. government to recognize that someone cannot be sued for its use," the spokesman added.
Fans had some hilarious reactions to LeBron’s trademark being denied. One person wrote, “Duh... it's like trying to trademark ‘Happy birthday
Another fan seemed happy that LeBron was told no. “Good he doing too much,” they wrote.
What do you think about LeBron trying to trademark “Taco Tuesday?” Let us know in the comments below!