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Selena Gomez Is Launching Her Own Makeup Line!

Selena Gomez To Launch Her Own Makeup Line
Source: Shutterstock

Feb. 5 2020, Updated 10:28 p.m. ET

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Selena Gomez has exciting news! On Tuesday, February 4, the 27-year-old singer announced that she is launching her own makeup line, Rare Beauty.

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Selena Gomez To Launch Her Own Makeup Line
Source: Shutterstock

In a post to Instagram, the former Disney Channel star revealed that she has been working on the project for two years. She also shared a video of herself applying products to her cheeks, putting on a lip liner and playing with a beauty blender.

Selena Gomez To Launch Her Own Makeup Line
Source: Shutterstock

“Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait,” she wrote as her Instagram caption.

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Selena Gomez To Launch Her Own Makeup Line
Source: Shutterstock

Fans immediately flooded the comments section with praise following Selena’s exciting news. “I’m crying of happiness. I can’t wait!” one fan wrote. Another agreed, “Oh my gosh, this is the best. I wish all the best for you.” A third commented, “I can’t wait! 2020 is your year! You deserve this!”

Selena Gomez To Launch Her Own Makeup Line
Source: Shutterstock

Since the new year began, Selena has been quite busy. Last month, she released her third-studio album, RARE. After the project debuted as No. 1 on the Billboard charts, Selena confessed that her win felt inauthentic. She reasoned that she encouraged fans to repeatedly stream her body of work to help with numbers.

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Selena Gomez To Launch Her Own Makeup Line
Source: Shutterstock

“It’s officially out,” Selena wrote in regards to the big news at the time. “I was a bit embarrassed asking so often for you to stream or buy my album. It felt inauthentic. Thank YOU so much for making something so personal to me be a moment I’ll never forget. All I truly desire is for you all to enjoy the music and spread the love.”

Selena Gomez To Launch Her Own Makeup Line
Source: Shutterstock

During an interview, Selena revealed that she wrote about love while working on her 13-track LP. “Everyone writes about something they felt and the biggest topic is love. It’s not something negative. It’s actually something that was positive that I got to experience that as beautiful and as ugly as it was,” she explained in October 2019.

Selena Gomez To Launch Her Own Makeup Line
Source: Shutterstock

Will you be purchasing products from Selena’s makeup line this summer? Share your thoughts in the comments below!

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