The Vow has set another record at the box office. The Channing Tatum and Rachel McAdams romance movie earned big bucks for a non-weekend Valentine's Day.
The Vow pulled in $11.6 million on Valentine's Day alone! In total, according to Reuters, the film now has grossed $65.8 million worldwide.
Will Smith's Hitch previously held the record for earning $7.5 million on Valentine's Day on a Monday in 2005.
In 2010, Valentine's Day (the movie) raked in $23.4 million on Valentine's Day, but the holiday fell on a Sunday.
So, there's a lesson to be learned here! Premiere a romantic movie — preferrably with a reference to marriage (or the day itself) in the title — if you want to win over the box office on Valentine's Day.
Did you see The Vow yesterday? What did you think?