Lady Gaga is helping to promote AIDS awareness through her fashion. Early Thursday morning, Gaga appeared on Good Morning America wearing what she described as a “latex-condom-inspired outfit.”
Gaga has worked with MAC cosmetics, which raised $34 million last year through its Viva Glam Lipstick brand for HIV/AIDS-related causes, MTV News reports. This year they hope to raise $50 million.
“MAC has been fighting for identity and for passion and love and protection for so long,” Gaga told Robin Roberts on GMA.
“I want to get people started at home at a younger age with their children talking about HIV, talking about AIDS, talking about safe sex,” she added. “My mother talked to me about sex at a young age, and she always taught me to be self-aware — that’s in my new song, ‘Born This Way.’ I say ‘My momma told me when I was young …’ My first experience with my mother that I remember mostly was when she would put her lipstick on in the morning and she would talk to me about life.”
Gaga gave Robin a taupe lipstick and gloss she designed for MAC that gives 100 percent of proceeds to AIDS/HIV prevention.
The bottom line, self-described activist and social-justice fighter Gaga said, was to speak to the people in your life about safe sex in order to help prevent the spread of HIV/AIDS.
” ‘Born This Way’ is about self love, and MAC AIDS Fund is about self love. … It is so much bigger than me,” she added. “It’s not about me at all. The song, when I wrote it, I just knew it was destined to reach so many people all over the world. The most humbling this for me this past weekend is watching the fans harness onto the record and … really enjoying the music and feeling uplifted and a sense of positivity.”
Watch Gaga’s interview below!