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Looks like LeBron James is building up his public relations department. In his new Nike commercial, self-declared King James takes stabs at all those who think he is an ego maniac, and resent his decision to join the Miami Heat next summer.

“What should I do? A bit of reverse psychology, hoping that once we think about it, the American public will say “Do what you want LeBron,” the basketball star continually asks the camera.

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The ad looks to be a desperate attempt to sway the American public that LeBron made the best decision.

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LeBron received a lot of flack for his July media stunt where he announced he would be leaving the Cavaliers for the Heat at a Boys and Girls Club. But it wasn’t about his decision, it was about the children. Right?

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Catch the commercial below. Is the Nike spot a PR move? Share your thoughts in the comments.

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