LOFT and Giuliana Rancic Want You To Live In Pink


Oct. 1 2013, Published 8:58 p.m. ET

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LOFT is naming Giuliana Rancic the first global ambassador of their Live in Pink movement, which includes an exclusive jewelry collection designed by Suzanne Dai with 60 percent of the purchase price of each item going to support The Breast Cancer Research Foundation (BCRF) in October.

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"I couldn't be more thrilled to partner with LOFT and BCRF again," says Giuliana.  "Last year was such a tremendous success and I felt honored and humbled to be able to use my platform and my love for fashion in such a positive way.  I think about how many lives will be affected by this partnership and it warms my heart.  We need to find a cure for breast cancer and I will do whatever it takes to help find a cure as soon as possible."

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Giuliana Rancic

Giuliana, who is a breast cancer survivor herself, has been a long-time admirer of Suzanne's designs, making the collaboration even more special.

"Suzanna Dai is an incredibly talented designer and I love her pieces!  She has a great ability to mix modern with vintage, the results of which are beautiful and very fashionable pieces of jewelry that women love to wear, including myself," says the E! News anchor.

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The collection includes three pieces ranging in price from $39.50 to $69.50. The baubles include two necklaces and a pair of earrings and each makes a statement.

The Live In Pink collection will be available now through October 31 at LOFT stores and online at

Do you participate in shopping for a cure during Breast Cancer Awareness month in October? Tell us in the comments or tweet @OKMagazine.


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