We’ve all heard of celebs doing commercials (think Jennifer Aniston for Aveeno or Beyonce for L’oreal), but celebs in informercials? Um, this one might be a first. Joey Fatone of *NSYNC is making his informercial debut—in an ad for Bosley’s hair restoration.

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Joey starts out talking about how people don’t realize his hair is thinning since he’s most known for *NSYNC, and then goes on to show viewers the before and after of his scalp after using the hair product. But we can’t make fun—it won’t be weird if Justin Timberlake stars in his own informercial when he’s like, 50, right? It happens.

Watch: Relive the *NSYNC Reunion Performance at the 2013 MTV VMAs

Check out the full video, which also stars The Brady Bunch‘s Christopher Knight, below!

*NSYNC’s Joey Fatone Stars in the New Bosley Hair Restoration TV Commercials from Bosley on Vimeo.

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What do you think of Joey doing this informercial? What other celebs (or boy banders) should start endorsing products like this one? Tweet us @OKMagazine.

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