Oprah Apologizes For Nielsen Box Tweet Asking Viewers to Watch OWN


Feb. 14 2012, Published 10:56 a.m. ET

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On Sunday night the Twitterverse was all the rage when Oprah Winfrey went on the social media site to specifically ask Nielsen viewers to watch her network, OWN.

Here's what went down: Oprah Tweeted, "Every 1 who can please turn to OWN especially if u have a Nielsen box. Commercial Grammy people..u can turn to own." The tweet was sent right after the Grammys and at the start of Oprah's Next ChapterOK! NEWS: OPRAH WINFREY ANNOUNCES NEW OWN SERIES, OPRAH'S NEXT CHAPTER This tweet created a backlash, as pointed out by Entertainment Weekly. Followers accused her of "begging for viewers" and being "desperate." The queen of talk followed up with more messages such as, "The word 'please' is used as courtesy not a beg...'desperate' not even part of my vocab...'unethical' a little harsh don't u think? Seemed like it made sense to me. Sorry if u're offended." OK! NEWS: OPRAH WINFREY LEADERSHIP ACADEMY CELEBRATES FIRST GRADUATING CLASS IN SOUTH AFRICA While she did end up removing the original tweet, it should be pointed out that networks aren't allowed to target Nielsen subscribers to boost ratings. The policy basically says it's a no-no to single out panel members in order to change their viewing habits. A Nielsen represenative told Entertainment Weekly, "In accordance with our policies and procedures, Nielsen is reviewing this incident with our clients and we may withold, breakout and/or make a note in the ratings. We take any violation of our policy seriously and will work with clients to resolve the situation." What do you think about the tweet? Desperate and needy or much ado about nothing?

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