
'Low-Key Swiftie' 50 Cent Says It 'Felt Great' to Included in Taylor Swift's New Song 'Ruin the Friendship': 'She Did It in Such a Cool Way'

50 Cent exclusively told OK! it was 'great' to be included in Taylor Swift's song 'Ruin the Friendship.'
Oct. 17 2025, Published 3:45 p.m. ET
50 Cent is elated he got a shout-out in Taylor Swift's new song "Ruin the Friendship," off her 12th album, The Life of a Showgirl.
"It felt great. I'm a low-key Swiftie over here. When she makes that reference, she's capturing a period of time that no matter where you were, I was affecting you at that point. It was the biggest thing in music culture at that time. She did it in such a cool way artistically that it just blows past, but I get what that is. That reference is who she was in that time period, how it was affecting what was happening, everyone who was there for that time period was around to feel that music and knows what she is talking about," the rapper, 50, exclusively told OK! on October 15 during an exclusive, star-studded event he hosted at the Lalique Maison d’Artiste to unveil the Branson 505 Edition Cognac by Sire Spirits × Lalique — a collaboration five years in the making that redefines what modern luxury looks (and tastes) like.

The pair got engaged in August.
In the song, the "Cruel Summer" songstress sings, "But as the 50 Cent song played / Should've kissed you anyway / And it was not convenient, no / Would've been the best mistake."

50 Cent seen in NYC at his party.
The "In da Club" singer is also excited for the pop star, 35, following her engagement to Travis Kelce, 36.
"I'm glad they're engaged!" the performer said. "Only haters don't like to see people happy! Haters don't like to see that. He is doing a lot better than the last girl he had!"

50 Cent is the founder of Sire Spirits.
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Elsewhere in the chat, the founder of Sire Spirits, whose real name is Curtis James Jackson III, is excited about his latest venture — he and legendary crystal maker Lalique have unveiled the 505 Edition Branson Cognac, an ultra-exclusive collaboration that pairs an exceptional Hors d’Age cognac with a custom, hand-crafted crystal carafe from the storied French brand.
On October 15 in NYC, Silvio Denz, Executive Chairman of Lalique Group, and Marc Larminaux, Lalique’s Artistic and Creative Director, joined 50 Cent, each delivering heartfelt remarks about the years-long collaboration, the artistry behind the decanter and the shared vision of blending French heritage with American innovation.

'This collaboration is bigger than Cognac,' 50 Cent said.
"It's so cool. I started this in 2018. This collaboration is bigger than Cognac,” he said. “It’s about legacy. In a hundred years, that crystal carafe will still tell a story — and so will what we built with it.”
"I got the concept from fragrance bottles," he continued. "We saw the fragrance bottle and was like, 'We can use this shape.' The designer helped me with everything. This is definitely exciting. It turned out to be even cooler than I thought."

50 Cent is all about giving back.
The artist is also all about giving back. Each purchase begins with a $5,000 donation to The G-Unity Foundation, his nonprofit supporting underserved communities. “Every bottle sold helps someone else build their future,” he explained. “Luxury should mean more than a price tag — it should make a difference. That’s what conscious capitalism is about.”
"I don't think you think about philanthropy until you start thinking about your legacy," he added.
50 Cent said the biggest lesson he's learned as a business owner is that there will be "losses" — but "you don't have to tell everybody" about them," he quipped. "It's been a lot of fun."
The evening marked the creation of the 505 Society, an exclusive virtual members’ club for purchasers offering invitations to VIP concerts, private travel experiences with Lalique, and even a custom digital NFT. The A-lister calls it “a bridge between French heritage and the American dream.”
The Branson 505 Edition by Sire Spirits × Lalique is limited to 505 decanters worldwide. For more information, visit 505Society.com.