STYLEHold The Guac, Add The Glam: e.l.f. Cosmetics Launches Chipotle-Inspired Makeup Collection — Shop The Craveable Products
We all know guacamole is extra — and now your beauty look can be be, too!
e.l.f. Cosmetics has just released a mouthwatering makeup collaboration with Chipotle Mexican Grill. For the unexpected collection you didn’t know you were craving, the beauty brand’s commitment to cruelty-free and vegan products unites with Chipotle's mission to cultivate a better world through responsibly-raised food.
“There is nothing tastier or prettier than the combination of burritos and makeup!” said Kory Marchisotto, chief marketing officer of e.l.f. Beauty, in a statement. “We have long admired Chipotle and we are thrilled to come together to do things that neither one of us have done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices.”
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“We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values,” said Tressie Lieberman, vice president, digital marketing and off-premise of Chipotle. “Following our first launch with e.l.f., which sold out in less than four minutes last spring, we’ve taken our collab to the next level with beauty products celebrating our real ingredients in totally unexpected ways.”
This new limited-edition collection features all the beauty essentials you need to create your custom look that's mild, medium and hot!
CHIPOTLE EYESHADOW PALETTE, $16
Spice things up with this 12-piece eyeshadow palette, inspired by the Chipotle line. The fresh spread of matte, shimmer and metallic shades are inspired by classic Chipotle ingredients, including white rice, brown rice, pinto beans, black beans, sofritas, fajitas, mild salsa, green salsa, hot salsa, corn salsa, guac and lettuce. Every palette purchase comes with a free chips and guac offer from Chipotle!*
MAKE IT HOT LIP GLOSS, $8
This lip-plumping gloss will have your pout looking extra saucy with a tint of red-hot salsa color. The high-shine formula also delivers a mild-yet-alluring tingling sensation, making your lips feel fuller, soothed and hydrated.
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EXTRA GUAC FACE SPONGE SET, $10
Grab an avocado-shaped sponge with angled and rounded sides and a mini pit shaped sponge for hard-to-reach areas.
EYES CHIPS FACE MAKEUP BAG, $18
This makeup bag is designed to look just like Chipotle’s tortilla chip bag — perfect for carrying all your beauty essentials and sides, plus the whole e.l.f. x Chipotle collection.
Starting today, Wednesday, March 10, the e.l.f. x Chipotle collection is exclusively available on elfcosmetics.com, chipotlegoods.com and on the mobile-first virtual shopping platform, NTWRK.
To celebrate the launch, legendary drag queens Trixie Mattel and Kim Chi served up a hilarious social media Makeup Mukbang via YouTube, giving each other makeovers with the e.l.f. x Chipotle Collection.
Hungry for more?
Tapping into e.l.f.’s superpowers of being vegan and cruelty-free, Chipotle is offering the Eyes. Chips. Face. Bowl, a beauty-inspired all-vegan entrée, on the Chipotle app and Chipotle.com. The delicious bowl was curated by the RuPaul’s Drag Race stars and celebrates the dual commitment of e.l.f. and Chipotle to support plant-based lifestyles and responsibly-sourced products.
“Superfoods are a superpower,” adds Marchisotto. “We love the Eyes. Chips. Face. Bowl and how it nourishes the body, ignites the tastebuds and invigorates the soul.”
This bowl marks the first-time Chipotle has introduced a menu item in collaboration with another consumer brand.
The Eyes. Chips. Face. Bowl, available through March 17, features white rice, pinto beans, roasted chili-corn salsa, tomatillo-red salsa, guac, lettuce and side of chips.
