Kylie Jenner Turns Heads as She Puts Her Toned Hourglass Figure on Display for Activewear Campaign: Photos

Kylie Jenner turned heads in her most recent campaign!

The beauty mogul is the face of fashion and lifestyle brand ALO's newest collection, one that is designed to be a celebration of "wellness beyond the spotlight."

Shot against a simple white studio backdrop in Los Angeles by fashion photographers Mert & Marcus, aka Mert Alaş and Marcus Piggott, the campaign puts Jenner in the brand's new Pink Marshmallow colorway, which dropped on Thursday, August 13. The collection includes pieces ranging from the Alosoft Intuition Bra to the Sway Full Zip Hoodie and can be purchased on ALO's website.

"Some of the most meaningful parts of my life happen when no one's watching," Jenner said in a press release for the campaign. "Those moments of stillness are what help me feel grounded and present, and I've learned to protect them. That's what I love about this campaign — it reminds us that taking care of yourself starts with making space for the things that are yours alone."

In a short campaign video shared on Instagram, Jenner added in a voiceover: "I feel most like myself in the quiet."

"Kylie has been part of the ALO community for years and we’ve always admired her distinctive sense of confidence and individuality," said ALO’s Executive VP of Marketing and Creative, Summer Nacewicz. "What makes this campaign so meaningful is that it reveals a side of Kylie beyond the public image. Together, we wanted to celebrate the everyday moments where wellness begins — the ones that allow us to reconnect with ourselves."

The ALO campaign comes on the heels of Jenner's other recent collaboration with Dunkin', which also outfitted the Keeping Up With the Kardashians star in pink.

As previously reported by OK!, the King Kylie Collection is a nod to the Kylie Cosmetics founder's iconic era over a decade ago.

Jenner exclusively told People, "I feel like the whole campaign was really about bringing King Kylie back in a way that feels playful, nostalgic and just perfect for the summer. I feel like it’s always just fun to tap back into that."

The collab features three pink colored drinks inspired by the bright hair colors, and Snapchat filters from 2014 to 2016 that defined the era.

Jenner continued, "I felt the King Kylie era was very pink. That’s always been my favorite color, and so we wanted to expand on that. I feel like it was just such a time … it was just fun. It was confident, and the era is still such a big part of me. So it’s always fun to just bring it back to life."