STYLEComing For Kylie? 'RHOBH' Star Lisa Rinna Launches Her Own Beauty Line, Sells Out Lip Kit, Crashes Website
Before Kylie Jenner was even born, Lisa Rinna reigned supreme as Hollywood's resident lip queen. Now, determined to reclaim her top spot, The Real Housewives Of Beverly Hills star has released her own cosmetic line, Rinna Beauty, starting with lip products.
The collection includes a variety of products for your pucker, including lip sticks, lip glosses, lip liners and, of course, bundled lip kits, ranging from $15-$66.
"I’ve been given a lot of labels during my career. Actress. Author. Designer. Housewife. But more than anything, I’m known for my lips," she wrote on her brand's website. "They’ve become my signature and the first thing people think about when they hear the name Lisa Rinna. I’m damned proud of it. Lips are a natural place for me to start, but it’s far from the end."
The reality starlet recently appeared on the cover of WWD Beauty Inc. where she opened up starting her company during the pandemic, her anxieties if the brand would succeed and the joys when it did.
"I think it’s pretty remarkable that, at 57 years old, I have launched a beauty brand," the former soap star admitted.
Need more evidence she's coming for Kylie's spot? Her first product, the ICON lip kit, was sold out within days and the pre-sale crashed the company's website. Sound familiar?
"What makes me the most excited is that people love the way this product feels," she shared. "They love the quality of it, and that was so important for me… Sometimes with celebrities, people think that it’s not going to be as good as mine turned out to be, and people were really surprised by how luxurious it is.”
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But despite her iconic status, getting her business off the ground wasn't easy.
“I probably had five or six deals that fell through," Rinna said. "So, I learned a lot about tenacity, and just hanging in there. I mean, most people would have given up and said, ‘OK, well, it’s not meant to be.'
"The fact that I found a partner to do it with, that my partners were as enthusiastic as I was, and they didn’t skimp, even in the midst of COVID-19 and the timing and whatnot, it’s kind of a miracle that we got to do what we did and how we did it," she added. "I’m like, wow, it’s kind of a dang miracle that it happened."
The mom to model daughters Deliah and Ameila Hamlin also revealed that eyes would be the next part of Rinna Beauty.
Shop the full Rinna Beauty lip collection on rinnabeauty.com.
