What Kundal's US Launch Means for K-Beauty Fans

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Source: Photo courtesy of Kundal

Jun. 18 2024, Published 1:19 a.m. ET

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The world of K-beauty is abuzz with excitement as Kundal, South Korea’s number one perfume shampoo brand, according to *Kantar World Panel Report 2022 Q2 Perfume Shampoo Category or according to the Kantar World Panel Report 2022 Q2 Perfume Shampoo Category, makes its highly anticipated debut in the United States.

Kundal has already captured the hearts of beauty enthusiasts across Asia and Europe with its nature-inspired products and incredible long-lasting shampoo fragrances. Now, with its launch in Costco stores across the U.S., American consumers can finally experience the magic of Kundal firsthand.

Kundal's launch in the U.S. marks a significant milestone for the brand and the K-beauty industry. As more American consumers discover the benefits of Korean skincare and haircare products, Kundal is poised to significantly impact the market.

Kundal offers a unique and indulgent beauty experience with its commitment to plant-derived ingredients, innovative formulas, and luxurious scents that seek to resonate with U.S. consumers.

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The K-Beauty Community Rejoices: Kundal's Arrival Sparks Excitement

Kundal's launch is a dream come true for K-beauty fans in the U.S. Many eagerly await to try the brand's products without dealing with international shipping or language barriers. The news of Kundal's partnership with Costco has been met with enthusiasm and anticipation as fans stock up on their favourite products and discover new ones.

The excitement surrounding Kundal's U.S. launch is proof of the brand's reputation for quality and innovation. "We have been overwhelmed by the positive response from the K-beauty community," says Hannah Kwon, a representative from Kundal. "It's clear that there is a strong demand for our products in the U.S., and we are thrilled to finally be able to meet that demand."

Costco Meets K-Beauty: A Match Made in Heaven

Kundal's decision to partner with Costco for its U.S. launch is a strategic move that benefits both the brand and consumers. Costco is known for offering high-quality products at competitive prices, making it an ideal retailer for Kundal's affordable luxury positioning. With a launch in Costco stores, the Korean brand can reach a wide audience of savvy shoppers who appreciate value and quality.

For Costco members, adding Kundal products to the store's beauty section is a welcome surprise.

"We are always looking for ways to bring innovative and high-quality products to our members," says a Costco representative. "Kundal's commitment to plant-derived ingredients and luxurious experiences aligns perfectly with our values, and we are excited to introduce the brand to our customers."

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Kundal's Fragrance Expertise Comes to the US

One key factor that sets Kundal apart from other K-beauty brands is its competence in fragrance. Kundal’s team of 11 in-house perfumers has developed over 72 signature scents for its products to improve the beauty experience and provide a sense of indulgence and luxury.

"Fragrance is a powerful tool for evoking emotions and memories, explains Kwon. Our perfumers work tirelessly to create scents that transport users to a world of relaxation and pampering. We’re very excited to bring this knowledge to the U.S. market now that we’ve introduced American consumers to a new level of fragrance in beauty products.”

Kundal's Expansion Plans for the US Market

While the Costco launch is a significant milestone for Kundal, it is just the beginning of the brand's U.S. expansion plans. Kundal is already exploring partnerships with other retailers and e-commerce platforms to make its products more widely available to American consumers.

"There’s tremendous potential in the U.S. market," says Kwon. Kundal's successful launch in the U.S. could have more far-reaching implications for the K-beauty industry. As more American consumers discover the benefits of Korean skincare and haircare products, demand for these products is likely to grow. This could lead to more K-beauty brands entering the U.S. market and increased competition.

However, Kundal's unique positioning as an affordable luxury brand focusing on plant-derived ingredients and fragrance expertise sets it apart from other K-beauty brands. If Kundal can successfully capture American consumers, it could lead to other K-beauty brands following suit and establishing their niches in the market.

Ultimately, Kundal's U.S. launch is a significant moment for the brand and the K-beauty industry."Kundal is so honoured to be leading this exciting time for K-beauty in the U.S.,” says Kwon.


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