Someone had a lot of time on their hands Wednesday afternoon, as Khloe Kardashian spent a whopping five hours in a beauty salon to lighten her locks even more! Is she trying to compete with older sister Kim, who has also gone blonde several times in the past?
Khloe looked like she was pretty in love with her new bold look, smiling as she made her way to her awaiting vehicle.
And she was in good hands at Meche salon, as their clients also include Jennifer Lopez and Charlize Theron!
Khloe's look is quite dramatic, considering just several years ago, brown hair was her signature look. Now, she's basically platinum blonde. And she is not the only one who has had blonde ambition recently.
Kim went platinum earlier this year when she and Kanye headed to Paris Fashion Week, reportedly just for a change. Blondes do have more fun, or so they say.
Prior to that, Kim dyed her locks in 2013, a few months after giving birth to North. At the time, Andy Lecompte Salon colorist George Papanikolos told E! News that Kanye "loved" Kim's new look. "He was a big cheerleader for her to go blond," George said.
Kim even sported a blond wig last year, and we liked this look too!
But Kim has since gone black to black, and now all eyes are on Khloe's eye-popping hue. What are your thoughts on her new hair color? Let us know in the comments section below.