STYLEWhat Did the Kardashians Change The Name of Their Makeup Line To?
May 13 2013, Published 2:54 p.m. ET
Say goodbye to Khroma and hello to Kardashian Beauty! America's most famous trio was forced to change the name of their cosmetics line after losing a legal dispute to Kroma Beauty, a Florida-based company.
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“Boldface, along with Kourtney, Kim and Khloe Kardashian, are looking to the future and see this change as a positive move forward,” said Nicole Ostoya, chief executive officer of Santa Monica, Calif.-based Boldface. “We’re confident that it’s not the name that matters to our fans, but the Kardashian sisters’ commitment to making this line a true reflection of their love for cosmetics."
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What do you think of the name change? Will you still buy the girls' bronzers, lipsticks, and eye shadows? I personally think it's more on brand with the rest of their trademarked Kardashian-everything businesses, but tell me your thoughts in the comments below or on Twitter @OKMagazine!
