NEWSScooter Braun Retires From Music Management After 23 Years, Wants to Focus on His Family
Jun. 17 2024, Published 10:44 a.m. ET
Scooter Braun is moving onto the next chapter and saying goodbye to being a music manager.
“23 years ago a 19 year old kid started managing an artist named Cato in Atlanta, GA and my journey began. Along the way I have had so many experiences I could never have dreamt of,” Braun, 42, shared on Monday, June 17, via Instagram. “I have been blessed to have had a ‘Forrest Gump’-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen. I’m constantly pinching myself and asking ‘how did I get here?’ And after 23 years this chapter as a music manager has come to an end.”
Braun, who has worked with Justin Bieber and Ariana Grande, admitted he needs to spend more time with his children.
"It’s a strange feeling because I think I have wanted this for a while, but I was truly afraid to answer the question 'who would I be without them?' I was really just 19 years old when I started. So for my entire adult life I played the role of an artist manager on call 24 hours a day, 7 days a week. And for 20 years I loved it. It’s all I had known. But as my children got older, and my personal Iife took some hits, I came to the realization that my kids were 3 superstars I wasn’t willing to lose. The sacrifices I was once willing to make I could no longer justify. It was time to step into a new role," he shared.
Scooter Braun announced he's retiring from music management on June 17.
He continued: "In this next chapter I have been honored to join as a board member of Hybe and serve as the CEO of Hybe America. My brilliant partner these past 3 years, Chairman Bang [Si-Hyuk], has a vision I truly believe in. But even beyond that he has become a true friend who understands where I must be in my life these days. And that is a father first, a CEO second, and a manager no more."
Scooter Braun gave a shout-out to Usher and Justin Bieber in his post.
Braun also noted when his priorities shifted. "Over the past 2 years I have been heading towards this destination, but it wasn’t until last summer that this new chapter became a reality. One of my biggest clients and friends told me that they wanted to spread their wings and go in a new direction. We had been through so much together over the last decade, but instead of being hurt I saw it as a sign. You see, life doesn’t hand you YOUR plan, it hands you GOD’s plan. And God has been pushing me in this direction for some time. I have nothing but love for those I have worked with over the years, and as we develop a different working relationship, I will always be in their corner to consult and support them whether it be directly or from afar. Every client I have had the privilege of working with has changed my life, and I know many of them are just beginning to see the success they deserve. I will cheer for every single one of them," he said.
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Scooter Braun worked with Justin Bieber for many years.
Braun ended the lengthy message by sharing some of his career highlights.
"I have gotten to see my friend Andrew Watt win the Grammy for Producer of the year. I have laughed and cried as Lil Dicky truly became DAVE. I have witnessed an angel of a human Tori Kelly win Grammys and star in films. I have seen J Balvin live out his dreams of breaking boundaries, and Demi show kindness and grace that few megastars have. I have been moved as Zac Brown Band raised our flag and delivered the hits. I was excited the first time I heard Animals with Martin Garrix, and learned a new world with David Guetta and Steve Angello. I have danced to Carly Rae Jepsen’s Call Me Maybe and smiled ear to ear as PSY brought us Gangnam Style. I have watched Quavo grow to be an entrepreneur, and served as Kanye’s 'gateway drug to business' as we had amazing years of success when I was once able to call him my friend. I have marched with YG and flown to Australia with Laroi to see the hometown kid rock an arena. I have seen Dan + Shay go from local Nashville writers to sold out headliners and award winners. The list of artists goes on and on over 23 years. So many stories it would take me forever to name. From those first years with Asher Roth to watching my partner and brother Usher dominate the Super Bowl this year, it is truly overwhelming," he said
Scooter Braun, who shares three kids with his ex-wife, Yael Cohen Braun, wants to focus on spending time with his children.
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"But it was this past Christmas Day when Ariana and Justin became the biggest male and female in the history of the Spotify Billions club that I just smiled and thought 'what a ride.' Justin and Ariana were both young teenagers when I began with them. Justin a 13 year old kid busking in Canada and Ariana a young actress on Nickelodeon. To see them both come up to be the legends they are today will forever be one of my greatest honors. As we change our working relationships now, I will continue to root for them with the same passion that I did at each of their humble beginnings. I remember the pranks and the water park shows with Justin, and the first time Ari opened an arena tour and her excitement side stage. I remember as they both stepped up for others and I got to witness them each change the world and make history. There will never be a day where I don’t take great pride and honor in what we accomplished together. The same can be said for so many I have had the pleasure of once being called 'manager,'" he said of the two pop stars.
