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When Emma Watson shed her long hair for a modern, edgy, short ’do, she kissed her nerdy Harry Potter character Hermione goodbye — and the world (and style experts) noticed. Now the star is as busy with style projects as she is with acting. Emma’s latest eco-friendly clothing line for People Tree is on sale, and she just debuted another (Pure Threads) with Alberta Ferretti. She’s also the newest celeb face of Lancôme.

EMMA WATSON SAYS FINAL HARRY POTTER FILM IS “JUST PLAIN HELL-RAISING

“The pixie cut transformed Emma into a fashion ingenue,” style guru Jorge Ramón tells OK!. “Now, Emma explores the line between masculine and feminine, and sweet and sexy — and she does it by wearing simple, classic and elegant but updated silhouettes with dynamic accessories.”

CHECK OUT EMMA’S HOT LOOKS AND STYLE TIPS IN THE GALLERY!

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