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Kendall Jenner & FWRD Launch Buyback Program So You Can 'Keep Up' With Trending Designer Styles — Shop Now

fwrd buy back program kendall jenner designer shop feature
Source: FWRD

Jul. 20 2022, Published 6:16 p.m. ET

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Want endless designer bags at a fraction of the price?

Yes... you read that right, as global luxury retailer FWRD has launched a buyback program — making circular designer shopping not only possible, but so easy too!

Supermodel and reality star Kendall Jenner has had her very own "Kendall Edit" on the brand's site and was named Creative Director of FWRD on September 1, 2021.

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fwrd buy back program kendall jenner designer shop

"The more I work with the FWRD team, the more I learn just how deeply they understand their customers. The FWRD Buyback program is yet another way to show that they're always listening, and I'm thrilled that after years of their hard work perfecting the system, it has come to fruition," shared the Keeping Up With the Kardashians alum.

The high-end brand's launch of their proprietary resale program is not only groundbreaking for the world of sustainable and environmentally-friendly fashion, but such an amazing way to ensure you will always be up-to-date with the latest style trends!

Sometimes it can become so frustrating when you hop on a short-lived fashion trend that quickly becomes outdated. The FWRD Buyback program solves this problem by creating longevity through circular shopping.

By now, you are probably asking yourself, "so, how does this circular fashion approach work exactly?"

All you need is your very own designer bag — in excellent condition, purchased within the year of 2022 — and you can trade it in for the hottest brand new styles!

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What happens to your traded in bag once you give it back? It becomes available once again on FWRD's site for 25 to 50 percent off of its originally retail value. Its a win-win situation for everyone!

Want to stay up-to-date with the latest high-end fashion trends? OK! helps you shop our favorite designer bags you can use to begin your circular style journey with FWRD below!

fwrd buy back program kendall jenner designer shop
Source: FWRD

Jacquemus' La Vague Bag retails for $860 at fwrd.com.

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fwrd buy back program kendall jenner designer shop
Source: FWRD

FWRD Renew's Saint Laurent Baby Kaia Satchel retails for $439 ($675 value) at fwrd.com.

fwrd buy back program kendall jenner designer shop
Source: FWRD

Balenciaga's Super Nano Neo Classic Bag retails for $1,250 at fwrd.com.

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fwrd buy back program kendall jenner designer shop
Source: FWRD

Saint Laurent's Small Rive Gauche Tote retails for $1,390 at fwrd.com.

fwrd buy back program kendall jenner designer shop
Source: FWRD

Miu Miu's Nylon Tote retails for $495 at fwrd.com.

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