Panic in the ballroom!
“To be honest, Tyra [Banks] is the one making the headlines — good or bad — and that at least means that the show is in people's mind,” the source said, adding execs have “confidence that she can turn it around.”
The ratings buzzkill comes as OK! learned host Banks pulled out all the stops to try and lure Spears to take part in the tribute special on Monday, October, 4, but had no such luck.
A source dished the former America’s Top Model host “worked overtime” to get the “Piece of Me” singer to make a cameo on the show, but Spears rejected the offer.
“You have to remember that Tyra isn’t just the host, she is also the show's very hands-on Executive Producer, who is not above hitting the phones to get what she wants,” the insider explained. “Tyra tried everything to get Britney to make a surprise appearance including contacting Britney’s fiancé, but she passed.”
The 47-year-old supermodel even threw out alternatives to entice Spears, but she didn’t bite: “Once it became clear that Britney wouldn’t be stepping foot into the ballroom, producers pushed to have Britney make a special video for Tyra, but Britney passed on doing that too."
Season 30 kicked off two weeks ago and saw a nearly 33% drop in viewership from the year before.