Jenna Bush Hager 'Can't Stop' Embracing Her 'Aggressive' Vacation Alter Ego Even Though Husband Henry 'Hates' It

Jenna Bush Hager introduced an odd "alter ego" that she brought back from vacation with her family, which her husband can't stand.

The TODAY With Jenna and Sheinelle anchor brought out her weird new habit on the August 6 episode of the morning show, leaving her co-host, Sheinelle Jones, in stitches.

"Have you had this experience where you go on vacation or something or you go away with girlfriends and something happens and y'all have an inside joke and it sticks with you?" Bush Hager asked before pulling out her own addictive vacation gag.

"Well, I went away with my family," the 44-year-old added, before pulling out a peculiar frat boy impression. "And for some reason I thought it would be fun to be like 'C'mon guys, it's time to go.'"

Her drastic voice change left Jones giggling, and Bush Hager admitted that as soon as she found her fratty alter-ego, she couldn't stop pulling him out wherever she could.

"And I talk like that [all the time]," the mom-of-three admitted, noting that she had even slipped live on air a couple of times.

"You don't even mean to, it just comes out," Jones agreed.

Since it seems her male persona is there to stay, Bush Hager warned her audience about his off-putting personality traits that may rear their ugly head without her even noticing.

"He's a little agro; he's been at the bar all day," she explained. "He's done a keg stand or two. He can be a little mean."

Jones admitted that while she finds Bush Hager's new friend "a little aggressive," she thinks he's "endearing."

"This guy, this bro, [sits inside of you]," she pointed out. "He's not even deep, he's right at the surface."

Henry Hager, however, is not a fan of his wife's new persona.

"Thank you," Bush Hager said. "You like him, my husband hates him."

Even her coworkers appear to be getting a little fed up with her, with the anchor explaining, "Willie [Geist] was here yesterday and he didn't like it either."

While Geist was filling in for Jones on August 5, Bush Hager's frat boy voice briefly popped out.

"Oh, there's the voice," he noted, sounding amused.

As much fun as Bush Hager is having releasing her inner frat boy, she did admit that she hopes her new friend doesn't stick around for too much longer.

"We haven't named him yet," she shared. "I'm hoping he goes away... slowly."