ROYAL FAMILY NEWSMeghan Markle's 'Terrifying' Instagram Post Draws Unwanted Pennywise Comparisons
Meghan Markle’s Valentine’s Day post sparked backlash as critics compare the photo to Pennywise.
April 1 2026, Published 6:00 a.m. ET
Meghan Markle's Instagram post, intended to promote As Ever's Limited Edition Sweetheart Bundle, has sparked an unexpected wave of mockery online.
On February 4, the Duchess of Sussex shared a photo on her business' Instagram account, featuring herself holding bright red balloons tied to a jar of jam while dressed in a black gown and red flats. The obscured nature of her face may have aimed to create an air of chic minimalism, but critics quickly seized upon the balloons, associating them with the horror character Pennywise from Stephen King’s It.
Meghan Markle shared a Valentine’s Day post on Instagram.
The post’s caption read, “A sweet surprise! Shop the Limited Edition Sweetheart Bundle featuring our Signature As ever x @compartes Chocolate Collection paired with our Raspberry and Strawberry Spreads in Keepsake Packaging — just in time for Valentine’s Day. A gift for yourself, or the one you love.”
However, the focus shifted rapidly from the product to the balloons, with social media users circulating comparisons to Pennywise, prompting comments such as, “What is Meghan trying to tell us?” and “Meghan is more terrifying than the clown.”
The photo featured red balloons and a jar of jam.
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Despite the harsh critiques, some responses were more sympathetic. One Instagram user referred to the photo as “Simple Elegance,” indicating that not all viewers shared the negative perception. Nonetheless, the viral nature of the Pennywise comparison showcases the internet's tendency to amplify ridicule over praise.
Some users compared the balloons to Pennywise.
The context of Meghan's branding effort is also significant. As Ever has launched Valentine’s Day-related products for three consecutive years, signaling a strategic shift in the couple's post-royal life. Their recent collaboration with Compartés, a Los Angeles chocolatier, included a “Signature Chocolate Collection” priced at $62, further establishing their brand in the lifestyle market.
The post quickly went viral for the wrong reasons.
Meghan’s attempt to evoke charm and sweetness with her Valentine’s photo has instead been overshadowed by the meme culture of the internet. Once associated with a horror figure, the image becomes difficult to reclaim as a symbol of romance. The backlash reflects a broader commentary on the scrutiny faced by celebrities, particularly women, in the public eye.
