On Sunday, March 14, the best of the best in the recording industry will be honored at the 63rd Grammy Awards.
This year, Beyoncé received the most nominations with nine, followed by Dua Lipa, Roddy Ricch and Taylor Swift with six each. But even if they don't scoop up a Grammy, celebs will not be going home empty handed.
Distinctive Assets, the L.A.-based entertainment marketing company credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon, has assembled the one and only official Grammy Gift Bag filled with must-have items.
Just as the show itself has adapted to unique circumstances, so too has the legendary gift bag evolved this year. The iconic show’s superstar presenters and performers will be treated to a bevy of thank-you gifts from brands embracing diversity, equity, inclusion and philanthropy in acknowledgment and appreciation of their participation.
“We are proud to have curated our most inclusive gift bag yet, representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, age, persons with disabilities and beyond," Distinctive Assets founder Lash Fary said. "These entrepreneurs not only make best-in-class products but also give back to their communities and the world at large. This was a year to focus on something bigger than the quantity of items or a price tag.”
Standout items in the bag include a T-shirt and tote from Bonfire x Trevor Noah Foundation, shades from the Converse eyewear collection, Miage transformative skincare a giftcard to streetwear label Signed By McFly and more.
Scroll through the gallery below to check just some of swag Grammy stars are finding in their gift bags this year.
Celebs will receive the Bonfire X Trevor Noah Foundation collaborative T-shirt and tote bag set, which gives back to childhood education in South Africa. The t-shirt design was created by a local South African designer, Karabo Poppy.
Miage is giving out products from its new collection of skincare, which combines waterless micro molecule formulas, isotonic nutrient delivery and human stem cell science. The Grammy gift set includes the BLOOM La Milpa Lip Treatment, AWAKENED The Isotonic Eye Elixir and MANIFEST The Day Lotion, each formulated with inclusivity in mind, celebrating and serving people of all ages and backgrounds.
Valued 365 Members enjoy exclusive sustainable access via online and mobile app to savings and travel deals at over one million merchants wherever members shop, eat, play or travel. In addition to these incredible exclusive discounts, membership includes up to $500 Travel credit
s to enjoy when booking hotel accommodations worldwide. But this gift doesn’t stop there. Presenters and Performers can share with their fans and supporters a significantly discounted membership price plus $150 Travel Credits to help them live their best life, say thank you and give back! For every membership purchased, 20% will be donated to MusiCares or a favorite charity.
Also included with the Valued 365 gift are two fabulous lifestyle products created by the very talented Black female entrepreneurs KiNiMi Kitchen & The Noble Brand.
Chubby Chipmunk is a female-owned family business from Deadwood, SD that crafts gourmet homemade truffles and caramel patties, which are shipped around the world. Grammy stars are getting a charming box, evocative of a leather-bound book, featuring six of their most popular handcrafted truffles.
For mid-show cravings, Whisps is keeping the stars snacking with their crips in a variety of flavors like classic cheddar, fresh tomato basil, savory BBQ and spicy asiago and pepper jack. By the way, Whisps’ all-female leadership team donated over 530,000 samples to COVID-19 front-line workers.
To relax after the big night, celebs will get an organic soy wax "Relax" candle made with pure essential oils. Soul Shropshire’s philosophy is that candles should not only look and smell fabulous but should support well-being and emotional wellness, too.
To help manage their crazy schedules, celebs will be able to use their new Happiness Planner from The Gratitude Journal, designed to help those cultivate gratitude.
Being famous is hard work, so the stars are being gifted Tiger Balm Pain Relieving Patches which, with a blend of herbal ingredients, provides strong and convenient pain relief for hours with minimal odor.
Bacardi Rum is giving the gift of Bacardi Reserva Ocho and Bacardi Ready to Drink Rum Punch. Aged for a minimum of eight years under the Caribbean sun, Bacardi Reserva Ocho is a complex golden rum with a deep, layered and mellow flavor of dried fruits, spices and oaky vanilla. Celebs will also get a collection of bonus Bacardi Swag including a Bacardi Bomber Jacket.
Bishology is giving away its Brush Bish Daily Swish, a quick dry, rinse-free makeup brush cleaner spray for makeup color changes to eliminate color transfer between products and to clean and sanitize makeup brushes daily. In addition, celebs will get the Brush Bish Weekly Wash, a deep-cleaning gel to thoroughly remove bacteria and product build up on your makeup brushes and to maintain the integrity and longevity of your makeup brushes. The brand is female owned with percentage of sales benefiting women and LGBTQIA charities.
Stars can treat their four-legged friends with Pumpkin and Peanut Butter Handmade Dog Cookies by Emily. The brand's founder, "Miss Emily," has significant medical and developmental challenges but has persevered to create a product with a legacy about community inclusion.
Unis Brands Sneakers are 3-D printed in the United States with entirely recycled materials like water bottles and refurbished linens. This brand stands for strides in sustainability, innovation and eco-friendly fashion. Each artist will receive a Unis Brands gift card that’s redeemable for any pair of Unis premium 100% sustainable sneakers including a QR code within a clear recycled plastic card containing a small 3-D-printed shoe keychain.
T2 Tea is offering celebs three of its best-selling blends in their iconic tins, with artwork designed by it in house illustrator. Each pack also includes a legendary Stainless Steel Flask — with a hidden infuser and thermal qualities to keep the tea piping hot or icy cold for up to six hours. Blends include the New York Breakfast (a full-bodied black tea with delicious maple notes), Green Rose (a vibrant green tea blended with rose petals and tropical fruits) and Packs a Peach (a summery tisane, with pieces of apple, papaya and peach).
Celebs will receive a premium gift card from Black-owned fashion label Signed By McFly. The fashion line creates genderless designs that have caught the eye of professional athletes, musicians and celebrities worldwide. Based in the Bronx, the collection features bold colors and clean lines and includes men's and women's jackets, shoes, swimsuits, workout apparel and more.
For the stars’ heavily-styled tresses, Rita Hazen’s Weekly Remedy Treatment is an innovative and lightweight therapy for color-damaged hair. This two-step treatment works instantly to repair hair from the inside out, leaving hair soft, manageable and frizz-free for up to 24 hours.
Gabriel & Co was founded by two brothers who immigrated to the United States from Beirut to escape the ongoing civil war and to find their American Dream. For the Grammys, the company is sharing its Stronger Together necklace, a circle pendant made from two intertwined strands representing the strength of togetherness. Proceeds benefit the National CASA/GAL Association and its mission to find permanent homes for neglected and abused children.
Building off the iconic Converse Pro Leather footwear line, Converse Eyewear is gifting stylish shades from from its new collaboration with Marchon Eyewear.
Cozy Earth is aiming to give celebs all the comfy feels with the world’s softest, highest quality loungewear, made with sustainably sourced bamboo and silk.
In partnership with California winery, Trattore Farms, the Grammy Museum is gifting one of their exceptional vintage wines made in commemoration of the launch of it official streaming service, COLLECTION:live launch. Every bottle includes a subscription to the new streaming service as well.
Eco-friendly company Frank Green is giving out its acclaimed reusable ceramic bottles.
This 36-inch Respect Protect Love The Black Woman Scarf from HGC Apparel is a celebration of Black culture. The brand was founded by female entrepreneur Marcia Smith, a Howard University alumna, veteran and mom and is writing its own narrative through a vibrant ('90s-inspired) sportswear collection influencing a generation and making a social impact. The HGC Apparel collection is bold, colorful and purpose driven in its messaging. “Black by Popular Demand" and "Respect, Protect and Love the Black Woman” are just a few of the trademark slogans that are creatively woven through the collection, which could not be more relevant given the Black Lives Matter movement and racial injustice in America.
The swag bags will include Masktini’s ultra-sensual foaming Tahitian Detox Mask that gently lifts away dead, dulling surface cells to reveal the radiant skin beneath.
Grammy stars can be kind while keeping warm with a high-tech, down-free vegan coat from Save the Duck, perfect for chilly walks with their best friend using PETA’s custom leash, which reminds people never to buy dogs.
From Prince of Peace Ginger, Grammy stars will get to try out two products: Ginger Chews and Ginger Honey Crystals, which are an instant beverage blend that combines concentrated extract from 14 grams of raw ginger plus natural honey. Prince of Peace Ginger is minority-owned, and their Foundation helps abandoned and disabled children through the Prince of Peace Children’s Home.
Celebs will snag G-Labs' Cicatrices à la Crème for scar repair, formulated by Lea C. Lawrence, a pioneering cosmetologist, formulator, trainer, advanced aesthetician and wellbeing innovator.
Hotsy Totsy Haus specializes in luxurious and decadent bath experiences that are divinely unapologetically extra. The From the Moon with Love Gift Set is a lavishly curated bundle filled with handmade, skin-loving bath and body products. The star of the show is the Heart Chakra Globe Bath Bomb, handcrafted with 24-karat gold, protecting a full moon charged rose quartz crystal, held in organic hyaluronic acid, sea clay and vegan coconut milk.
RH45 is a U.K. Street-Luxe Brand of apparel. Known for its original prints, luxury fabrics and artistic embellishments. Every print used in its clothing is photographed by the team and all embellishments are done by hand. These designs are then taken to Milan, where each piece is crafted and exceptionally fitted.
To toast the big night, celebs are getting a bottle of gluten-free or organic premium Trust Me Vodka with edible 23-karat gold flake. The vodka bottle is displayed in a unique handcrafted birch wood display box. Artwork featured on the bottle is by Lydia Fenwick. Trust Me Vodka is a top-shelf vodka company which supports art, music and entertainment.
Celebs can use Tractive to keep their cats and dogs safe, fit and happy. The GPS location and activity trackers provide 100% peace of mind for loving pet parents, as they can motion their furry friend’s every step with real-time location tracking — whether at home or on tour — with unlimited range.
The natural artisan soap from Soapy Faith, a Black female-owned business, is thoughtfully formulated with 100% clean and plant-based ingredients, made for even the most sensitive skin and eczema. Each bar’s luxurious lather gently cleanses, while intensely hydrating skin, leaving it soft, glowing and smelling heavenly.
You know celebs love to spill the tea, so Cup of Té Luxury Loose Leaf Teas is giving a luxe Tea/Coffee Scoop with a Gold Perfect Tea Steep Infuser. Cup of Té is owned and founded by Taylor Lindsay-Noel, a disabled Black female entrepreneur.
Award-winning British M Annatto Hair Oil is the best of K-Beauty Haircare. A celebrity-stylist cult favorite, it’s made with Amazonian Annatto and organic Pumpkin and Argan Oils to nourish and strengthen hair for silky smooth, frizz-free, long-lasting shine. British M is founded by CEO Ms. Heekyung Kim and is a unique Korean woman-owned brand, which is gender neutral.
Female owned Baketivity is sharing its limited-release box designed to encourage conversations about inclusion and friendship despite our differences. The Positivity Cookie Kit teaches kids about diversity in the language that breaks all barriers: baking.
Celebs will be looking their best thanks to a year’s supply of the award-winning Oxygenating Foundation (with makeup bag). Their philanthropic initiative supports burn victims at the Burn Institute.
Celebs can say goodbye to dry cleaning plastic forever with The Green Garmento “Flippin’ Cool” 4-in-1 reusable garment bag. This roomy garment bag “flips” upside down to morph into a laundry bag.