NEWSSydney Sweeney Strips Down to Racy Lingerie in Hot Photos
Sydney Sweeney wowed fans as she showed her curves in a new lingerie campaign for her brand SYRN.
Aug. 6 2026, Published 7:13 a.m. ET
Sydney Sweeney is stepping into a stylish new chapter.
The Euphoria star gave fans a sneak peek at her latest SYRN collection by sharing a series of sultry Instagram photos. In the campaign, posted by her business account, Sweeney modeled delicate white lingerie paired with a glamorous fur-trimmed cover-up, putting her cleavage on display.
In the first Polaroid-style image, Sweeney gazed straight into the camera while wearing a white lace bra and matching underwear. She completed the elegant look with voluminous blonde curls, soft glam makeup and a white robe draped off her shoulders, while the fluffy stole framed her neckline.
Sydney Sweeney shared new campaign photos modeling white lace lingerie from her SYRN collection.
The photo also offered a behind-the-scenes look at the shoot, with additional lingerie pieces hanging on a clothing rack inside the dressing room.
The 28-year-old kept the caption simple, writing, "Syd for Romantic 🏹," teasing a campaign for her lingerie brand SYRN. “@sydney_sweeney wears the Forget Me Not Balconette in Cheerio.”
Fans Shower the Actress With Praise
The actress teased the Romantic collection by wearing the Forget Me Not Balconette in the color Cheerio.
Followers quickly filled the comments section with compliments after Sweeney shared the stunning images.
“Gorgeous girl 🤍,” one fan wrote.
Another added, “The Most beautiful lady in this world 🌎.”
“So Beautiful 🔥🔥🔥🔥🔥🔥,” a third gushed.
A fourth pleaded, “Please restock this bra in dew me!!”
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Sweeney Opened Up About Her Vision for SYRN
Sydney Sweeney said she created SYRN to make women feel confident, comfortable and empowered in every stage of life.
Sweeney launched SYRN in January. The lingerie brand offers 44 sizes across four collections: Comfy, Playful, Romantic and Seductress.
“I wanted to create a world and a feeling,” she told an outlet on January 27. “I wanted to build a lingerie brand that feels like it understands women instead of talking at them. Syrn is about confidence without pressure, feeling s---, powerful, soft, playful, or all of the above, depending on the day. As the sole founder, my vision was to create something that lives in real life and doesn’t hold anyone back.”
'It’s Bold, Confident and Unapologetic'
The actress designed the lingerie line to celebrate different body types and encourage self-expression through fashion.
The first collection Sweeney introduced was Seductress, which she described as the perfect way to launch the brand.
“It’s bold, confident and unapologetic. It’s about owning your power and your desire on your own terms,” she expressed. “Starting there set the tone for Syrn as a brand that celebrates femininity in all its forms. It’s not about dressing for anyone else; it’s about how you feel when you put it on. Seductress is that moment of stepping into yourself.”
She also emphasized the importance of creating pieces that work for every body type.
“B---- and bodies are like fingerprints; everyone’s are different, and I wanted to design for that,” she said.
On the brand's website, Sweeney further explained the inspiration behind SYRN.
“I wanted to create a place where women can move between all the different versions of who we are. SYRN is our playground for self-expression,” the businesswoman wrote.
