Kardashian made her appearance during the show’s second episode, and was greeted with quite the fanfare from the ANTM contestants as she offered a few tips and advice on taking pictures for social media.
“Social media is extremely important when you want to get your brand out there to the world and just express yourself and give the world what you really want them to see of you" she said in her video message. She explained that her challenge for the girls would be for them to be fashion bloggers for Kardashian and her sisters' Kardashian Kollection, and they’d be styling and shooting their own street style looks for the day, with the winning model's photo being featured on Kardashian's Instagram page.
"I’m going to be judging you on how well you put together the look, the pose, the location and the overall photo," she said. "The model who I think captured the best photo will be featured on the Kardashian Kollection Instagram and also on my personal Instagram account. That means your picture will reach over 20 million people worldwide."
When it came time for judging, Izi Simundic came in first place, landing the coveted spot on Kardashian’s IG! Kardashian described her photo as "a natural looking shot and really pretty background."
But Kardashian wasn’t blown away by all the girls' performances, and she made sure to let them know where they could have improved. "Lucy looks great but there are cigarettes on the ground which is an instant turn-off," she said about Lucy Markovic. And when it came to contestant Ayieda Malou's photo, Kardashian was equally harsh, saying she needed to “chose the background wisely, it’s dirty and it’s far too dark."
When Tanahya Cohen committed a fashion crime by wearing a Kardashian Kollection shirt backwards, Kardashian offered some biting advice to the aspiring model as well. "You need to think more about showing off the clothing and accessories,” Kardashian said. But seeing that Mrs. West just released a book devoted to her own selfies, let’s hope the ANTM ladies listened closely to all the Queen of the Selfie had to say -- even if it did sting a bit! What did you think of Kim’s critiques of the Australia’s Next Top Model girls? Tweet us@OKMagazine or let us know in the comments section below.