“Kanye was with Irina briefly before Kim,” an insider spilled, alluding that the “Gold Digger” rapper may have been harboring some lingering feelings for Shayk although he married Kardashian. “He had pursued her a long time ago.”
Industry insiders are taking a more cynical approach to the newfound rekindled romance, claiming it could all be a giant PR stunt. “For Kanye, it’s about keeping up his image,” a source dished, noting the rapper “has a stream of projects coming up” and that a buzzy new relationship is “the best way to be relevant.”
A fashion insider noted that Russian-born model Shayk is just as media-savvy as West and is hoping her relationship with the Yeezy designer will catapult her to the top of the A-list. “This is excellent for her career,” the source explained. “She’s a gorgeous girl, but the path to being a supermodel is sometimes dating someone very famous to put them over the top.”
The source continued: “Once you start being on the cover of glossy grocery-store magazines then your name recognition goes up and your price goes up.”
As OK! previously reported, Shayk and West were snapped casually strolling in Provence, France, on Tuesday, June 8, the rapper’s 44th birthday. The pair reportedly shacked up at the luxury 600-acre boutique hotel, Villa La Coste, where they stayed for three nights.
In a separate set of images, the twosome were spotted arriving at an airport in New Jersey after what seemed to be a very romantic getaway.
West split from Kardashian earlier this year, with the KKW Beauty founder officially filing for divorce from the rapper in February. Shayk has remained low-key in the romance department since her split from actor Bradley Cooper — with whom she shares 3-year-old daughter Lea — in June 2019.
Page Six was the first to report on Kanye West and Irina Shayk.