Call it the Nicki effect! Crocs aren't exactly considered high-end fashion items, but put them on Nicki Minaj and it's instantly an iconic style moment.
The "Super Bass" rapper took to the 'gram on Monday, May 10 posting a series of pics of herself where she swapped her signature stilettos for a blinged-out, hot pink pair of the $50 rubber shoes.
Appearing naked, the-38-year-old posed while perched on top of an desk in an all-pink office with just a few strategically placed heart-shaped pillows to cover herself. She also dripped in silver and gold jewelry, including statement pieces from Chanel.
She cryptically captioned the post, "F R I D A Y 🤞🏽."
Fans immediately went wild over the style and Minaj's post, her first since January.
According to The Sole Supplier, a UK-based sneaker company, the photos caused a 4,900% spike in sales for the comfortable clogs. Additionally, the Crocs website crashed and Google reported that the phrases “pink Crocs” and “Nicki Minaj Crocs” exploded searches across the internet.
With the glamorous snaps, Minaj,who is the most-followed rapper on Instagram, seemed to hint she will be dropping something new on Friday, May 14. The “Moment 4 Life” emcee has been on a career hiatus since giving birth to her baby boy last year with husband Kenneth Petty.
Fans are speculating that Minaj could be collaborating with Crocs, following in the footsteps of Post Malone, Justin Bieber and Bad Bunny — all of whom have had wildly successful launches with the footwear company in the past year.